Daily Archives: June 26, 2012

Berlin professionals spend their lunch breaks dancing

by Ann Kathrin Weldy WHAT’S HAPPENING Young professionals can let loose during their lunch hour and shake off any work tension at Lunch Beats, the Stockholm-born lunchtime club concept which premiered in Berlin in May 2012 (Sugarhigh.de, 29 May 2012). Lunch-hour clubbing sessions come complete with healthy food, non-alcoholic drinks (usually water) and techno beats. […]

Screw Business as Usual: Richard Branson plans to revision capitalism

by Jana Branch WHAT’S HAPPENING Visionary Richard Branson means it when he asks, “Can we bring more meaning to our lives and help change the world at the same time?” Branson’s Capitalism 24902 project and Screw Business as Usual (book, summit and engagement platform) are open invitations to business leaders and employees to analyze what’s […]

UK: “Facebook” pub serves punters with table-side technology

by Rebecca de Vaux WHAT’S HAPPENING The Thirsty Bear pub in South London is using tablet technology to help punters order food, drink and update their social network status without leaving their table (FT.com, 7 June 2012). Table-side iPads and serve-yourself beer taps enable customers to order food and drink for self- or waiter-service. To […]

WOMEN, SPORTS AND MARKETING TO THE MODERN FAN

by Stefania Revelli The French Open. The LA Kings. The Euro 2012 soccer championships. Olympics fever. It’s an exciting time for sports fans, but especially for female fans. Women athletes often get less attention for their merit and more for their magnetism, while female fans are perceived as superficial and less knowledgeable (see the Baseball […]

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