by Ann Kathrin Weldy
- Young professionals can let loose during their lunch hour and shake off any work tension at Lunch Beats, the Stockholm-born lunchtime club concept which premiered in Berlin in May 2012 (Sugarhigh.de, 29 May 2012).
- Lunch-hour clubbing sessions come complete with healthy food, non-alcoholic drinks (usually water) and techno beats.
- “If it’s your first time at Lunch Beat, you have to dance,” is the first rule of the Fight Club-inspired manifesto. Another notable principle is that no work talk is allowed (Facebook.com/LunchBeatInBerlin, June 2012).
- Anyone can host a Lunch Beat as long as it’s advertised as a non-commercial, public event and they adhere to the manifesto.
- Berlin’s Frannz Club hosts the next event on 12 June 2012. Admission is €10 and Viva Con Agua water will be served.
- Lunch Beats currently take place in 17 cities around the globe, and the phenomenon is growing.
WHAT THIS MEANS TO BUSINESS
- Whether they’re freelancers or employees, young professionals are looking for fulfilling ways to shape their work days, as well as time not spent in front of a computer screen.
- Dancing isn’t just for night-time, it’s a hugely popular way to let loose. Young professionals don’t want to miss out on that. It’s also a smart way for health-conscious consumers to relieve stress.