by Krisha Kinnersley
WHAT’S HAPPENING
- Stockholm’s Clarion Hotel is doing away with the notion of the starving artist by accepting artwork as payment for hotel rooms (Hg2Magazine.com, 12 June 2012).
- In order to qualify for the deal, artists simply need to submit any signed piece of artwork which fits on an A4 sheet of paper, along with a Room for Art form describing the artist and artwork.
- The hotel takes ownership of the artwork and in exchange, provides one night’s stay for up to two people in a double room.
- Room for Art is the brainchild of Clarion’s general manager, whose aim is to create an atmosphere that appreciates art and welcomes and attracts artists.
- The offer is capped at two times per person, per year.
WHAT THIS MEANS TO BUSINESS
- A hotel can be a place to sleep for the night in a private room. But it can also be a social experience, drawing clients attracted to a particular atmosphere and the opportunity to meet others with similar interests.
- By encouraging unconventional forms of payment and rewarding clients for their creativity and hard work, businesses may be able to add a human dimension to their brand in the eyes of consumers.
RESOURCES
