Daily Archives: August 7, 2012

Young free agents hustle up multicareers

by Cree McCree WHAT’S HAPPENING “What do you do?” Good question. For young adults juggling multiple gigs, the answer is anything but straightforward. Dubbed “sidetrepreneurism” by MTV/Viacom, wearing many different hats in the marketplace has become business as usual for multicareerist Millennials (Forbes.com, 19 July 2012). Whether they work multiple jobs simultaneously or sequentially, freewheelin’ […]

i-Grow allows Brits to farm from afar

by Sara Bivigou WHAT’S HAPPENING British Abbey Parks’ i-Grow programme allows consumers from anywhere in the UK to manage and reap the rewards of an allotment tended in Lincolnshire. Consumers visit the i-Grow website and choose a 3m x 2m plot in Abbey Park, East Heckington, Lincolnshire. The plot is spacious enough to plant eight […]

BronyCon showcases big male fans of My Little Pony

by Robert van Alstyne WHAT’S HAPPENING More than 4,000 “Bronies,” adult male fans of children’s cartoon My Little Pony: Friendship is Magic, descended upon New Jersey’s Meadowlands Exposition Center for BronyCon 2012, a decidedly unconventional fan convention. Proving that magical friendship knows no age, gender or sexuality boundaries, the mostly Millennial male crowd gathered in […]

BEAUTY WITH SUBSTANCE

By Gwyneth Holland A cult of youth has long held sway in the marketing world. But European brands are starting to break away, raising the profile of women with beauty and substance. French fashion brand Lanvin’s autumn advertising campaign features a range of women, drawing special attention to 82-year-old former dancer Jacquie Tajah Murdock and […]

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