by Cree McCree
WHAT’S HAPPENING
- Drought has turned your prized green grass brown. Who you gonna call? Lawn painters! With two-thirds of the US suffering from a drastic lack of rainfall, yard-proud consumers are springing for paint jobs on their home turf.
- While lawn painters have long been a fixture in the parched southwest, the drought is seeding new business in normally lusher climes (MSNBC.MSN.com, 27 July 2012).
- Grass Is Greener Lawn Painting in Staten Island, NY, charges 15-cents per square foot to spray grass with an eco-friendly solution. Cost for an 830-square-foot lawn? $125. And the dye-job can last up to five months.
- Missouri Turf Paint, a longtime supplier for golf courses and athletic fields, reports an uptick in drought-driven business from homeowners and lawn-paint entrepreneurs.
WHAT THIS MEANS TO BUSINESS
- A well-manicured lawn is a point of pride for most US homeowners, who don’t mind splurging on sprinklers to keep it pristine. But sprinklers can’t help when drought mandates water rationing. Lawn painting offers a quick fix for a relatively modest fee.
- It doesn’t take a lot of capital or training to jump into the residential lawn-painting biz, making it a great way for underemployed consumers in drought-affected regions to turn entrepreneur.
RESOURCES
