by Krisha Kinnersley
WHAT’S HAPPENING
- They say kids know best — but could that apply to the dating game for single mums and dads? A British dating site is putting that concept to the test by inviting kids to create profiles for their over-50 parents (HuffingtonPost.com, 17 August 2012).
- My Lovely Parent was created by two brothers, who wanted to help their “very lovely single mum in her 60s” meet people and find companionship.
- The site lets sons and daughters create a profile for their parent, search the site for other potential matches, and “recommend” interesting profiles to their parent.
- Parents registered on the site then receive an email with their kids’ recommendations and can contact or meet up with their kids’ pick.
- My Lovely Parent launches fully in September 2012.
WHAT THIS MEANS TO BUSINESS
- With higher-than-ever life expectancies and frequent divorce rates, the dating game is not just the realm of childless 20- and 30-somethings. At the same time, single seniors may have more reservations about meeting people, especially through the digital world.
- Dating services managed by kids for their parents can empower concerned sons and daughters to boost their parents’ social lives — plus, reluctant parents may be more encouraged to get out there with their kids’ support.
RESOURCES
