by Stefania Revelli
WHAT’S HAPPENING
- As part of a “Think Before You Drink” campaign commissioned by Healthy Brains for Children, Pub 500 in Mankato, MN, has installed what could be the first of many pregnancy test kit dispensers in bar bathrooms (StarTribune.com, 19 July 2012).
- Users simply need to swipe their credit card to pick up their $3 pregnancy test. The kit would potentially prevent early prenatal exposure to alcohol, especially for women who are prone to high-risk pregnancies or among the 30% of married women or nearly three-quarters of women in their 20s having unexpected pregnancies.
- “Several dozen” pregnancy tests have already been purchased since the vending machine’s July 2012 inception, according to Pub 500.
- Healthy Brains for Children is dedicated to placing accessible tests in locations like women’s restrooms at bars, gas stations, shopping malls and fitness centers.
WHAT THIS MEANS TO BUSINESS
- Publicly displayed pregnancy kits may be on the provocative side of public service campaigns, but they support a strong point that more industries are finding a link to the health business.
- Consumers appreciate tools that give everyone both the privacy and the practicality to be in the health know at all times.
RESOURCES
