by Nancy Ludwig
WHAT’S HAPPENING
- A tiny vending machine dispensing healthy snacks for toddlers has been launched by food brand Ella’s Kitchen (FDIN.org.uk, 21 August 2012).
- Standing 115 cm tall, and with “bespoke features” to help little hands access their own nutritious treats, it was designed with the average 1-year-old (and their parents) in mind after a study revealed that 82% of Brit parents struggled to find healthy foods for their rugrats on the move.
- Dispensing 12 varieties of virtuous snacks — with names like Smoothie Fruits and Nibbly Fingers — the vending machine made its debut in summer 2012 at the Lollibop children’s festival in Regent’s Park, London.
WHAT THIS MEANS TO BUSINESS
- UK parents keen to get their youngsters on the healthy food tip from an early age will doubtless welcome any new novelties that actually benefit their kids — and save time and effort for Mum or Dad too.
- Toddlers get a double dose of fun developing healthy eating habits as they forage for their own delicious treats.
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