by Stefania Revelli
WHAT’S HAPPENING
- GetGoing.com helps travelers pack the element of surprise into their itinerary.
- Users provide details like departure airport, travel dates, preferred flight times, two cities or regions they’d like to visit and type of trip they’d like to make (e.g., museums, romantic getaway, skiing), and the site generates a list of available trips and corresponding costs. Consumers then choose two itineraries and leave the rest to GetGoing.
- Upon payment, GetGoing makes the big reveal by choosing one of the two destinations for the consumer. As a reward for giving up the reins of control, travelers also receive a discount of up to 40% on their purchase.
WHAT THIS MEANS TO BUSINESS
- Consumers have unprecedented information and control over their purchases, especially with large investments like vacationing. Sure, knowing mitigates risk of disappointment, but infusing a little of the unexpected into a trip helps keep travelers, well, pleasantly surprised.
- The concept behind GetGoing is a win-win. Travel companies can balance out crowd control based on airline needs, and control freaks are rewarded for giving up some of the power.
RESOURCES
