by Stefania Revelli
WHAT’S HAPPENING
- Younger athletes are drawing early interest, thanks to digital technology that allows even the youngest of players to showcase their skills and talents to the worldwide web of sports scouts and enthusiasts (HLNTV.com, 21 August 2012).
- The ease and accessibility of uploading self-made videos and posting stats enable Millennials to have more exposure (and, to a degree, more control over their future sports careers). Headlines covered where 14-year-old basketball future all-star Tyus Battle would attend high school). Best player of 2018? Check out Future150.com for current rankings.
- Stats, videos and future all-star potential are avidly being posted, shared, assessed and discussed across myriad platforms ranging from established scouting sites to more niche ones like The Recruit Scoop, a site started by Millennial Alex Kline.
WHAT THIS MEANS TO BUSINESS
- They aren’t professionals yet, but a combination of exposure, online critics and the promise of potentially scoring scholarships or other sports opps is putting more pressure on even the youngest of Millennials (and their parents) to perform like a pro.
- From authors to athletes, digital technology gives more lay people the opportunity to share the spotlight and get noticed.
RESOURCES
