by Nissa Hanna
WHAT’S HAPPENING
- Natural disasters are serious matters. But must preparedness efforts take a dire tone? San Francisco-based design firm Lunar’s SF Prep concept is geared to help unready 20- and 30somethings overcome their emotional and logistical inertia with an approachable and creative system.
- Turning the traditional earthquake kit into an interactive and engaging planning experience, SF Prep would work like a subscription service (FastCoDesign.com, 12 September 2012).
- For the six-month starter program, customers would sign up online and pick the items they need (a flashlight, a fire extinguisher, an emergency radio, water) and things they’d like (a “special dessert,” a bottle of gin, a non-electrical coffeemaker).
- Then they’d receive a monthly package with one must-have, one nice-to-have and a friendly action-item card with advice like “Upload important documents to a Google drive account.”
WHAT THIS MEANS TO BUSINESS
- Lunar’s SF Prep uses pleasant aesthetics, personalization and interactiveness in physically and mentally readying the city’s residents for an earthquake.
- Natural-disaster activity is heating up across the US, so young consumers might be seeking preparations for other emergencies as well.
RESOURCES
