by Rebecca de Vaux
WHAT’S HAPPENING
- A funeral company in Poole, Dorset has developed a digital way of bringing back the life stories of deceased people, with a swipe of a smartphone (Guardian.co.uk, 5 September 2012).
- Customers of Chester Pearce Associates can upload text, videos and photos to a tribute page in memory of their dearly departed, all linked to a specific QR code.
- With a small stone or metal QR code embedded in a gravestone or commemorative plaque, curious cemetery visitors and loyal loved ones can access more information about the life of the dead.
- Information about the deceased needn’t die with them, as Chester Pearce customers can keep pages updated with a user name and password.
- Digital memorials through QR Memories, (a subsidiary of Chester Pearce Associates), cost around £300 for a lifetime subscription to the remembrance website.
WHAT THIS MEANS TO BUSINESS
- Technology is helping bereaved Brits find comfort through access and personalisation. Whether enabling remote relatives to virtually attend a funeral service, or creating a tribute page, digital services are breathing life into death.
- Traditional British funerals are being challenged by Brits who want to add personality to the process.
- Descreet QR codes are helping inquisitive smartphone owners access a wealth of information on a whim, or with research in mind.
RESOURCES
