by Sara Bivigou
WHAT’S HAPPENING
- Cardrops is a “frictionless” delivery service launched by Antwerp creative agency Board of Innovation. It aims to take the planning and hassle out of receiving parcels (BoardofInnovation, 8 September 2012).
- The Belgian service reasons that cars are parked 90% of the time and so their trunks can be used as smart lockers for their owners.
- Registered users must first get a small Cardrops tracking unit fitted near the driver’s seat. Then, they simply choose Cardrops as their delivery method while shopping online. When the goods are ready to be delivered, Cardrops tracks the user’s car and sends the delivery.
- SMS updates are sent throughout the process for users’ peace of mind, while users can also track both package and the status of their car.
- The Cardrops kit costs €99 plus €4.95 per delivery. Alternatively, Belgians can sign up for a monthly subscription of unlimited deliveries for €24.95 and a free kit.
WHAT THIS MEANS TO BUSINESS
- Online shopping continues to grow in popularity, but its convenience often fails when it comes to delivery. Cardrops is another in a long line of services that is trying to find a more efficient way to deliver all the packages.
- Consumers are increasingly willing to find new ways to repurpose existing possessions or space, whether for convenience or income.
RESOURCES
