Category Archives: Consumer Trend

SHOPPING FOR INSIGHTS

May 22, 2013 – 11:50 am

by Nissa Hanna We’re back from Iconosphere a little more tan and a lot more energized. And we’d like to extend a special thank-you to the clients who joined us in Miami for some inspired shopping — all for research, of course. Our Retail Safari brought them to the intersection of Modern Day and Boundary […]

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GONE FISHING

May 14, 2013 – 7:14 am

by Charlotte Beal Facebook might not be the place to reveal one’s out-of-town status, but CEB Iconoculture’s Weekly Highlight simply can’t go unbroadcast, at least in newsletter form: Today, many of our clients have gone fishing — for insights, that is. We’re all waking up in Miami Beach to a full day-and-a-half of consumer-trend presentations […]

By Iconoculture | Also posted in Consumers, Food/Beverage, Media, Money/Spending | Tagged , , , , , , , , , | Comments Off

MEAT Podcast, Episode 19: Netflix news and serendipity

May 3, 2013 – 7:02 am

by Mike Garrison, Andrew Hawn and Katie Elfering Media, Entertainment and Technology Strategists discuss Netflix news and serendipity. For more information and to listen, click here.

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LUXURY EQUALS VALUE: THE CHANGING EQUATION FOR LUXE SHOPPERS

April 30, 2013 – 11:55 am

by Gwyneth Holland European luxury shoppers are shifting to a value mindset, and global megabrands are getting left behind. Sales at top European luxury brands are down, as chic Parisians and Milanese can no longer afford to shop with them. At the same time, the much-beloved free-spending international shoppers (especially those from China, Russia and the […]

By Iconoculture | Also posted in Consumers, Retail, U.K. | Tagged , , , , , , , , | Comments Off

BIG BOYS DO CRY

April 17, 2013 – 1:17 pm

by Hans Eisenbeis You’d need to have been off the grid and under a rock last week to have missed the instant Internet fame of Reasons My Son Is Crying. The Tumblr was created by Rochester, New York, dad Greg Pembroke to post photos of his 21-month-old son Charlie whenever he was having a meltdown, […]

By Iconoculture | Also posted in Media | Tagged , , , , , , | Comments Off

GAME OF STREAMS

April 10, 2013 – 1:09 pm

by Robert van Alstyne Want an interesting case study in shifting media consumption habits? Look no further than HBO’s Game of Thrones. Although plenty of consumers are enjoying the show via premium cable subscription (4.4 million viewers tuned in to the third-season Easter Sunday premiere), it’s impossible to figure out how many millions more are […]

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THANK YOU FOR SHOPPING (ANYWHERE)

April 4, 2013 – 10:33 am

by Nissa Hanna I’m a Starbucks drinker. A few mornings a week, I grab a cup (and fuel my loyalty card) on my way home from the gym. But no day starts without coffee, so I also brew at home with beans from the grocery store. Although Starbucks is always my choice for an on-the-go […]

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MEAT Podcast, Episode 18: SXSW 2013

March 27, 2013 – 11:07 am

by Mike Garrison, Andrew Hawn and Katie Elfering Media, Entertainment and Technology Strategists discuss SXSW 2013. For more information and to listen, click here.

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CLICKS IN THE BRICS

March 27, 2013 – 6:38 am

by Sumaa Tekur When Hollywood filmmaker Steven Spielberg visited India in the second week of March, he said that everywhere he turned, he saw people looking down at their phones or tablets (IndianExpress.com, 19 March 2013). The digital revolution in emerging countries has upped the ante for brands and marketers — much of the PC […]

By Iconoculture | Also posted in India, Technology | Tagged , , , , , , , , , , , , , , , | Comments Off

Gen Xers split their time between Facebook and face-to-face networking

March 21, 2013 – 6:43 am

by Hans Eisenbeis WHAT’S HAPPENING Even though Millennials get tons of cred for being tech native — born into a world of computers, cellphones and Xboxes — Gen Xers grew into these technologies during the early days of the Internet and the web. So it shouldn’t come as a surprise that they embraced technology that […]

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MEAT Podcast, Episode 17: Privacy issues, the Oscars and binge viewing

March 6, 2013 – 1:40 pm

by Andrew Hawn and Mike Garrison Media, Entertainment and Technology Strategists discuss privacy issues, the Oscars and binge viewing. For more information and to listen, click here and see below for articles mentioned in the talk: Stop Binge-Watching TV Ben Affleck’s Oscar Speech Revealed A Truth About Marriage

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IN THE MOMENT

March 6, 2013 – 9:38 am

by Hans Eisenbeis March madness is upon us. According to some, the term “March Madness” originally referred to the Canadian government’s habit of spending madly to meet budget numbers during the last month of their fiscal year in order to avoid cuts in the next cycle. So we have Canadians and profligate spending to thank. […]

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BEHIND THE CURTAIN

February 22, 2013 – 2:09 pm

by Nissa Hanna New York Fashion Week came to a close this past Thursday, as the last of the Fall 2013 collections slipped behind the stages and into long production processes, putting eager consumers on hold until the seasonally appropriate in-store versions arrive. Ordinary shoppers still aren’t able to attend the shows, but that doesn’t […]

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SAFETY FIRST

February 12, 2013 – 1:23 pm

by Sumaa Tekur The international outrage at the gang rape of a 23-year-old woman on a New Delhi bus in December has swelled into an unprecedented People Power movement for women’s safety. Consumers in India are taking charge of their own security with smartphone apps like Nirbhaya, Fight Back, Circle of 6, Life360 Family Locator, […]

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THE REAL-TIME RED ZONE

February 5, 2013 – 2:01 pm

by Robert van Alstyne Although the Super Bowl is always the biggest moment of the year in the American advertising industry, this year’s spots were largely lacking in memorable sizzle (particularly since so many brands opted to serve them up online in advance of game day). Sure, cleverly comedic spots from Samsung and Audi hit […]

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