August 24, 2010 – 3:02 pm
by Becky Sun In mid-September, Interbrand will come out with its annual ranking of Best Global Brands for the year. If the past is any indication, familiar names like Coca-Cola, McDonald’s, Nokia and Google will place in the top 10. At Iconoculture, Global View does something similar yet radically different. We reach out to our [...]
By Iconoculture
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Tagged Iconoculture, Iconowatch, Consumer Trend, Coca-Cola, Becky Sun, Google, Best Global Brands, McDonald's, Nokia, Tata Motors, Uniqlo, Nespresso, Hipp
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August 17, 2010 – 1:29 pm
by Charlotte Beal I’ve been enjoying almost daily glasses of rosé as part of my usual summer routine — did you know that wine has a season? Nothing tastes quite as refreshing to me or many of my wine-loving consumer-cousins. Yet I’ve had a number of wine wake-up calls this summer. As part of Iconoculture’s [...]
by Rebecca de Vaux WHAT’S HAPPENING Fab ice lolly brand has a cool competition for kids: designing a den for their local community. The tools? Good old-fashioned paper and pen. Entrants are asked to use blank downloadable templates, or pull-out templates from magazines. The brand is asking children to think of their local community and [...]
by Hans Eisenbeis WHAT’S HAPPENING In autumn 2010, Target will reward customers who use their Target credit cards and debit cards in stores across the U.S. and at Target.com. Whipping out the RED will result in an instant 5% discount — a very generous rewards program compared to other credit and debit cards. Earlier this [...]
by Sarah Barker WHAT’S HAPPENING Because maintaining a cyber lifeline can be critical to many members of Gen We, a Minneapolis-based Best Buy set up a “tech precinct” in Children’s Hospitals and Clinics of Minnesota, complete with Geek Squad agents (USAToday.com 6.16.10). Hospital planners integrated videogames and WiFi as part of the healing environment. A [...]
by Stefania Revelli WHAT’S HAPPENING The Where’s My Tip? card offers travelers a cashless relief from figuring out what to tip doormen, bellhops, housemaids, valets and concierges (Springwise.com 6.22.10). For a $100 annual membership fee, users get 100 “tip cards,” which they hand to service attendants in lieu of cash. Each card has a member [...]
by Hans Eisenbeis WHAT’S HAPPENING As of May 2010, 15 million Americans were unemployed (BLS.gov 6.4.10). That’s a lot of idle people, and economists are interested in understanding what they’re doing with all of their downtime. The Bureau of Labor Statistics actually tracks how Americans spend their time. And the American Time Use Survey for [...]
by Sarah Fazio Dark green Control FreakSM that I am, I appreciate that my utility bills show my home usage relative to past months and also my neighbors’ numbers. Each month, the bills raise questions from the mundane (did I leave a basement light on all month?) to the existential (do my neighbors, perhaps, enjoy [...]
by Nissa Hanna WHAT’S HAPPENING A nasty rash? A suspicious bump? There are some things shoppers don’t want to share with their pharmacists. Costco is installing health and wellness kiosks in Ontario stores so customers can have private sessions (ChainDrugReview.com 6.2.10). Created by Portland-based company Aisle 7, the interactive kiosks allow consumers to self-educate on [...]
By Iconoculture
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Also posted in Health, Retail
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Tagged Aisle 7, Consumer MD, Consumer trends, Costco pharmacy, health education, Health retail, Healthcare kiosk, Iconoculture, Iconowatch, Nissa Hanna
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by Hans Eisenbeis WHAT’S HAPPENING The toll of financial illiteracy — and even more fundamentally, math illiteracy — can be staggering. A June 2010 study by Columbia University researchers found a direct correlation between a lack of simple math skills and foreclosure rates (NYTimes.com 6.9.10). Economists found that about 16% of surveyed consumers could not [...]
by Rocio Zamora Arzola WHAT’S HAPPENING In an AP-Univisión-GfK poll, 61% of people said that Latinos face significant discrimination, compared with 52% who said blacks and 50% who said women (AP 5.21.10). 81% of Latinos said they confront a lot or some discrimination; 59% of non-Hispanics agreed that Latinos confront a lot of or some [...]
by Lisa Parks WHAT’S HAPPENING Beautification of public schools? Sounds like a job for the quicker picker-upper, as Bounty works in partnership with volunteers from HandsOn Network and Rush Philanthropic Arts Foundation to launch the Make a Clean Difference program. Actress Gabrielle Union is spokesperson for the clean scheme, joining other celebrities like Mary J. [...]
by Hans Eisenbeis WHAT’S HAPPENING Realtors keep tabs on the sorts of upgrades that will improve a home’s resale value. Kitchens and bathrooms, for example, are often thought to be valuable improvements when it comes time to sell. But research now shows typical improvement projects are giving less return on investment, and more “live-in value” [...]
by Hans Eisenbeis WHAT’S HAPPENING Have we reached a bottom yet in the housing market? Whether we have or not, many U.S. homeowners believe there’s more devaluation on the way. At least that’s the result of one survey at HousingPredictor.com, which found that in May 2010, more than two out of three consumers believe we [...]
April 20, 2010 – 12:15 pm
by Lisa Pierce Don’t roll up that red carpet just yet. Award season isn’t quite over. In a few short weeks, the AmeriStars step into the spotlight. The who what? The AmeriStar competition is billed as the Oscars of the packaging industry by the Institute of Packaging Professionals, the nonprofit org that sponsors the contest. [...]
By Iconoculture
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Also posted in Packaging
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Tagged Iconowatch, Consumer trends, GPAS, Global Packaging Advisory Service, Lisa Pierce, Iocnoculture, AmeriStars, Institute of Packaging Professionals, Similac SimplePac, Aquafresh White & Shine, Aveda's Light Elements Shaping Wax
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