Category Archives: Consumers

SHOPPING FOR INSIGHTS

by Nissa Hanna We’re back from Iconosphere a little more tan and a lot more energized. And we’d like to extend a special thank-you to the clients who joined us in Miami for some inspired shopping — all for research, of course. Our Retail Safari brought them to the intersection of Modern Day and Boundary […]

GONE FISHING

by Charlotte Beal Facebook might not be the place to reveal one’s out-of-town status, but CEB Iconoculture’s Weekly Highlight simply can’t go unbroadcast, at least in newsletter form: Today, many of our clients have gone fishing — for insights, that is. We’re all waking up in Miami Beach to a full day-and-a-half of consumer-trend presentations […]

MEAT Podcast, Episode 19: Netflix news and serendipity

by Mike Garrison, Andrew Hawn and Katie Elfering Media, Entertainment and Technology Strategists discuss Netflix news and serendipity. For more information and to listen, click here.

LUXURY EQUALS VALUE: THE CHANGING EQUATION FOR LUXE SHOPPERS

by Gwyneth Holland European luxury shoppers are shifting to a value mindset, and global megabrands are getting left behind. Sales at top European luxury brands are down, as chic Parisians and Milanese can no longer afford to shop with them. At the same time, the much-beloved free-spending international shoppers (especially those from China, Russia and the […]

MEAT Podcast, Episode 17: Privacy issues, the Oscars and binge viewing

by Andrew Hawn and Mike Garrison Media, Entertainment and Technology Strategists discuss privacy issues, the Oscars and binge viewing. For more information and to listen, click here and see below for articles mentioned in the talk: Stop Binge-Watching TV Ben Affleck’s Oscar Speech Revealed A Truth About Marriage

OUR FACELIFT, WITH THANKS TO YOU

by Charlotte Beal Why, yes, thank you for noticing. We’ve had some work done. CEB Iconoculture’s website looks very different, but in a beauty + brains kind of way. Allow us to explain: We went to hundreds of you, our clients, to solicit feedback on how our site could serve you better. You wanted more […]

THE REAL-TIME RED ZONE

by Robert van Alstyne Although the Super Bowl is always the biggest moment of the year in the American advertising industry, this year’s spots were largely lacking in memorable sizzle (particularly since so many brands opted to serve them up online in advance of game day). Sure, cleverly comedic spots from Samsung and Audi hit […]

CEB Iconoculture’s Big Ideas 2013 Series: Meet 5 of 5

by Hans Eisenbeis Since about the turn of the Millennium, the developed nations of the world noticed that outsourcing to places like China and India was having an interesting effect: It was creating tens of millions of jobs in those countries, raising the standard of living there, and helping convert traditional, rural economies into modern […]

CEB Iconoculture’s Big Ideas 2013 Series: Meet 4 of 5

by Nissa Hanna The end of the year presents a poignant opportunity to reflect on the dynamic and exciting changes in the retail landscape. In a continual state of evolution, every year looks different from the one before. Iconoculture’s retail team is immersed in tracking the changes in consumer mindsets and behaviors, helping clients to […]

EUROPEANS SWITCH OFF TO CHARGE UP

by Gwyneth Holland Europeans are famed for their love of the good life, but the influence of global commerce and always-on tech toys and tools (plus the need to improve productivity in the wake of the eurozone crisis), has compromised their easygoing pace. While connectivity is key for harried midlifers and three-screen teens alike, they […]

“Mommy penalty” pushes women’s wages down even further

by Hans Eisenbeis WHAT’S HAPPENING Even though women have made big strides in recent decades relative to education and career, they continue to make less than men — on average about 7% less for comparable positions. And a recent survey by the Organization for Economic Cooperation and Development found that women with children typically make […]

MEAT Podcast, Episode 16: The Consumer Electronics Show download

by Mike Garrison, Andrew Hawn, Katie Elfering and Traci Croft Media, Entertainment and Technology Strategists give a download of the Consumer Electronics Show 2013. For more information and to listen, click here.

A “BIG” ALERT

by Charlotte Beal The food trends that need to die. The home design trends we’re sick of. The top beauty picks of 2012. Media and future-casting companies are swirling with their picks for year-end content, but Iconoculture is different. Our Big Ideas 2013 series, rolling out now, dives deep into five influential market shifts that […]

A MERRY MULTICHANNEL HOLIDAY

by Nissa Hanna It’s two weeks until the gift wrap comes off, and the holiday-shopping kickoffs have been closely watched by retailers and analysts who continue to proclaim that Cyber Monday (or Cyber Any Day) is crashing the Black Friday party. For the first time, online sales on Black Friday surpassed $1 billion, according to […]

More households headed by 75+ consumers, many of whom live alone

by Cree McCree WHAT’S HAPPENING The graying of America is picking up steam as Boomers cross into Medicare country. But that trend was well under way before the first Boomer turned 65. In 2010, 1 out of every 10 US households was headed by a consumer age 75 or older, according to Census Bureau data […]

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