August 22, 2010 – 7:49 pm
by Abelardo de la Pena Jr. WHAT’S HAPPENING Digital OOH (out of home) advertising refers to ad-delivering digital screens in public places like train terminals, clinic waiting areas and restaurants. One way to say it in Spanish is Telemundo en Tu Mundo (Telemundo in Your World), as the broadcaster launches an OOH network (HispanicAd.com 8.6.10). [...]
August 18, 2010 – 6:46 am
by Cree McCree WHAT’S HAPPENING Who says charity sites have to be earnest and goody-goody? Cause-centered social network Crowdrise, founded by actor Ed Norton and a posse of class clowns like Seth Rogen and Paul Rudd, puts the “fun” back in fundraising with slogans like “Kick Alzheimer’s in the ass.” The boldface names aren’t just [...]
By Iconoculture
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Also posted in Consumer Trend, Media
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Tagged Iconoculture, Iconowatch, Consumer Trend, Cree McCree, Crowdrise, charity, Ed Norton, Seth Rogen, Paul Rudd, fundraising, donors
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August 16, 2010 – 8:41 am
by Rocio Zamora Arzola WHAT’S HAPPENING We’ve told you about Latino toddlers lagging in basic cognitive skills: vocabulary, listening and problemsolving. Research shows that TV programming can aid in early childhood development. Putting two and two together is Dos y Dos, a bilingual live-action show for Spanish-speaking preschoolers. Kids are drawn to the live four-person [...]
by Abelardo de la Pena Jr. WHAT’S HAPPENING In 2009, Levi’s challenged consumers to “Go Forth” in a campaign embracing the brand’s pioneering spirit. In 2010, five young U.S. Latinos are heeding the call, traveling along the Pan-American Highway to learn about their heritage, engage in community projects and record their adventures for viewing on [...]
By Iconoculture
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Also posted in Consumer Trend, Fashion, Latino, Television
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Tagged Iconoculture, Iconowatch, Consumer Trend, Abelardo de la Peña Jr., Levi's, Go Forth Campaign, Pan-American Highway, Discovery en Espanol
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by Lisa Parks WHAT’S HAPPENING The bad news: Broadway attendance was down 3% for the 2009-10 season (NYTimes.com 6.27.10). The good news: Producers are using diverse strategies to draw African Americans, and it’s starting to pay off. The Tony Award-winning musical Memphis used focus group feedback to develop a tagline — “His Vision, Her Voice. [...]
By Iconoculture
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Also posted in Consumer Trend, Multicultural
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Tagged Iconoculture, Iconowatch, Consumer trends, Lisa Parks, Broadway, Memphis, African Americans, Fences, Race and Fela, Unchain My Heart
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by Robert van Alstyne Anyone interested in celebrity brand management should be taking notes on what not to do from LeBron James’s camp. The basketball superstar, who over his previous seven seasons with the Cleveland Cavaliers galvanized audiences and advertisers alike, managed to seriously damage his brand in one fell swoop on July 8. That [...]
By Iconoculture
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Also posted in Consumer Trend
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Tagged Cleveland Cavaliers, Consumer trends, ESPN, Iconoculture, Iconowatch, Jim Gray, Lebron James, Miami Heat, Public Policy Polling, Robert van Alstyne, The Decision
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by Cree McCree WHAT’S HAPPENING Ben Stiller is going gray. John Cusack is 44. As the first wave of Hollywood Xers hits middle age, a collective midlife crisis is brewing. And unlike Big Chill Boomers, they’re playing it for laughs. Hot Tub Time Machine takes Cusack back to 1986, when he and his coke-snorting buddies [...]
By Iconoculture
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Also posted in Consumer Trend
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Tagged Iconoculture, Iconowatch, Consumer trends, John Cusack, Cree McCree, Gen Xer entertainment, Ben Stiller, Adam Sandler, The Big Chill, Hot Tub Time Macine, Greenberg, Grown Ups
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by Hans Eisenbeis I’ve been catching up on Mad Men, the hit TV series that launches its fourth season this week. As you undoubtedly know, it follows the triumphs and failures of an advertising agency in the man’s, man’s, man’s world of corporate Manhattan circa 1963. One of the things the show’s fans either love [...]
By Iconoculture
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Also posted in Consumer Trend, Economic meltdown, Television
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Tagged Iconoculture, Iconowatch, Economic depression, Hans Eisenbeis, Consumer trends, Great Recession, Mad Men, Don Draper, Bureau of Economic Research
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by Cree McCree WHAT’S HAPPENING Best Buy is entering the mobile-app game with a big Hollywood splash. Its new Movie Mode bows with the Minionator, a free download for Despicable Me that decodes the secret language of the impish yellow creatures in the 3-D toon. Movie-goers see translations on their cellphone screens while end credits [...]
February 9, 2010 – 1:27 pm
We’ve been using social media analysis tools to follow online conversations, and to try to make better sense of the blogosphere. Recently, we tracked conversations centered around the blue dudes populating James Cameron’s movie Avatar (as well as examining topics around 3-D technologies and the IMAX experience). Using data from our partner, Collective Intellect, we saw [...]
January 26, 2010 – 11:33 am
by Stefania Revelli No one can argue the talent of today’s pro athletes, but unless you’ve been hiding in a golf hole, you’ve also been a victim of Fan Letdown, otherwise described as a disappointing scandal that knocks your favorite sports star down from hero status. And what better place to revisit the definition of [...]
December 16, 2009 – 9:39 am
by Rob van Alstyne As an admitted television junkie, I grab my fix whenever and wherever I can. But with the recent news that yet another round of rate hikes will be coming to my cable service, I’m considering the formerly unthinkable: cutting the cord and going cable-TV-free for the first time since my college [...]
November 3, 2009 – 4:00 pm
by Robert van Alstyne I recently attended the CMJ Music Marathon, a showcase for hundreds of on-the-rise independent music acts that essentially takes over the Lower East Side of Manhattan for a five-day stretch. In addition to the expected sight of lots of fashionistos in exceptionally tight pants, the festival stood out for what I [...]
November 2, 2009 – 6:00 am
by Rocio Zamora Arzola WHAT’S HAPPENING Some Spanish-language DJs have a reputation for raciness. Now the songs they play are catching up, as radio stations respond to listeners’ requests by playing narcocorridos — songs about drug dealers and their exploits. Bluntly spelling out drug usage and violence, songs like “El Corrido del Katch,” a tune [...]
