Category Archives: Television

MEAT Podcast, Episode 19: Netflix news and serendipity

May 3, 2013 – 7:02 am

by Mike Garrison, Andrew Hawn and Katie Elfering Media, Entertainment and Technology Strategists discuss Netflix news and serendipity. For more information and to listen, click here.

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GAME OF STREAMS

April 10, 2013 – 1:09 pm

by Robert van Alstyne Want an interesting case study in shifting media consumption habits? Look no further than HBO’s Game of Thrones. Although plenty of consumers are enjoying the show via premium cable subscription (4.4 million viewers tuned in to the third-season Easter Sunday premiere), it’s impossible to figure out how many millions more are […]

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MEAT Podcast, Episode 17: Privacy issues, the Oscars and binge viewing

March 6, 2013 – 1:40 pm

by Andrew Hawn and Mike Garrison Media, Entertainment and Technology Strategists discuss privacy issues, the Oscars and binge viewing. For more information and to listen, click here and see below for articles mentioned in the talk: Stop Binge-Watching TV Ben Affleck’s Oscar Speech Revealed A Truth About Marriage

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IN THE MOMENT

March 6, 2013 – 9:38 am

by Hans Eisenbeis March madness is upon us. According to some, the term “March Madness” originally referred to the Canadian government’s habit of spending madly to meet budget numbers during the last month of their fiscal year in order to avoid cuts in the next cycle. So we have Canadians and profligate spending to thank. […]

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IT’S A WONDERFUL, SOCIAL LIFE

December 18, 2012 – 1:10 pm

by Hans Eisenbeis The holidays underscore some conflicts in the American psyche around instant gratification, conspicuous consumption and the ties that bind us to those on our gifting lists. These themes get a close-up in the annual TV-driven recurrence of It’s a Wonderful Life. At its core, the movie speaks to one of the most […]

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THE TALK OF THE TOWN

October 2, 2012 – 1:33 pm

by Robert van Alstyne While industry pundits are rushing to predict which new TV series will be the breakout hit of the fall television season (my money’s on Nashville), the true star attraction isn’t even on the air. It’s the glowing mobile device in consumers’ laps. Here at Iconoculture we’ve closely chronicled the ascent of […]

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American Olympics viewers go for gold … in griping

August 14, 2012 – 12:07 pm

by Robert van Alstyne The biggest story of London’s summer Olympics for many consumers in the US wasn’t Michael Phelps’s record-setting medal haul; it was frustration with their viewing options. Consumers howled on Twitter throughout the Games over the perceived shortcomings in NBC’s coverage, making #NBCFail a trendy hashtag in the process. Although the network […]

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MEAT Podcast, Episode 11: Celebrity gossip and the Olympics

July 30, 2012 – 5:29 pm

by Mike Garrison, Katie Elfering and Robert van Alstyne Media, Entertainment and Technology Strategists discuss the celebrity news of the week as well as the Olympics. For more information and to listen, click here.  

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Media companies consider their brainprint

June 19, 2012 – 12:42 pm

by Jana Branch WHAT’S HAPPENING Carbon footprint, water footprint and … brainprint? Yep, that’s a way to talk about the impact that content has on the global awareness of sustainability — from environmental issues to the triple bottom line. And communicating these ideas is a big deal for media companies. While brainprint is actually unquantifiable, […]

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A NEW WAY TO WOO CHINESE CONSUMERS

May 15, 2012 – 12:47 pm

by Becky Sun It used to be that Chinese mainlanders were too poor to travel. But as personal incomes rose, they started venturing farther and farther from home. In the past few years, the world’s top tourist and shopping destinations have been wooing them with Chinese signage, interpreters, and even slippers and rice porridge at […]

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APPETITE FOR DESTRUCTION

April 3, 2012 – 11:34 am

by Robert van Alstyne When dystopian adventure tale The Hunger Games bowed at the US box office to a staggering $155 million two weeks ago, it reaffirmed the bright fortunes of dark-days programming. Consumers continue to eagerly gobble up apocalyptic programming in all its shattered-society forms, from zombie plague (AMC’s The Walking Dead) and simian […]

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Iconoculture’s Monday Marketing Quarterback

February 6, 2012 – 9:54 am

by Josh Kimball Call it the year of the double teaser. And we’re not talking about the GoDaddy ads. One of the recent innovations in Super Bowl-related marketing is the early circulation of trailers for the ads that will be aired during the big game. Yes, ads for ads that appear online before any of […]

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Media, Entertainment and Technology Podcast: Facebook and Fall Television

October 3, 2011 – 10:21 am

by Mike Garrison, Andrew Hawn, Nancy Robinson, Katie Elfering and Robert van Alstyne Media, Entertainment and Technology Strategists rant on the news of the week.  Tune in for opinions on Facebook and the Fall Television season. To listen to the podcast, click here.

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Media, Entertainment and Technology Podcast: VMAs and Locative Liability

September 7, 2011 – 9:19 am

by Mike Garrison, Andrew Hawn, Katie Elfering and Robert van Alstyne Media, Entertainment and Technology Strategists rant on the news of the week.  Tune in for opinions on Steve Jobs, the MTV VMAs, and more specifically, some thoughts around Iconoculture’s Locative Liability Trend. To listen to the podcast, click here.

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Invading living rooms: Mythology to rule primetime yet again

July 13, 2011 – 9:28 am

by Aditi Krishnan WHAT’S HAPPENING TV producers are set to satiate Indian viewers’ voracious appetite for mythology. Serialized versions of epics like Ramayana and Mahabharata captivated India’s imagination in the 1980s. Their reruns are popular to this day, prompting producers to capitalize anew on viewers’ love for glitzy costume period dramas. To keep viewers hooked […]

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