September 2, 2010 – 8:38 am
by Tory Davis WHAT’S HAPPENING One size has never fit all. Levi’s has redesigned the way it sizes jeans: Curve ID is a global women’s denim line made to fit a woman’s shape and proportions, not a size number (WWD.com 8.9.10). The new approach acknowledges that women who wear the same size often have radically [...]
August 12, 2010 – 6:05 am
by Abby Shannon WHAT’S HAPPENING Emerging fashion label the Red Rail is out for blood. Encompassing 20 unique ensembles by 18 up-and-coming Dutch designers, the Red Rail label will award consumers limited-edition fashion in exchange for blood donations. Making its debut at the Amsterdam International Fashion Week in July 2010, the collection is now being [...]
by Sairica Rose WHAT’S HAPPENING Blue for a boy, pink for a girl? Not anymore, according to PinkStinks, an organisation that challenges media and marketing messages that affect children’s self-esteem, aspirations and body image. And brands are listening. The organization successfully kicked up a stink in April 2010, when the Prince’s Trust withdrew from a [...]
by Abelardo de la Pena Jr. WHAT’S HAPPENING In 2009, Levi’s challenged consumers to “Go Forth” in a campaign embracing the brand’s pioneering spirit. In 2010, five young U.S. Latinos are heeding the call, traveling along the Pan-American Highway to learn about their heritage, engage in community projects and record their adventures for viewing on [...]
by Lisa Parks WHAT’S HAPPENING Breaking into fashion can be difficult, but one designer is getting her colorfully customized foot in the door by taking her urban designs straight to the public. Erica Purnell, 28, is the creator of Pink Eye Fashions, a sneaker and apparel customization company based in Brooklyn. Purnell began redesigning shoes [...]
December 14, 2009 – 4:24 am
by Nissa Hanna WHAT’S HAPPENING Lucky Londoners have Girl Meets Dress. Fashion-fortunate New Yorkers have the Albright Library. Now all stateside fashionistas can rejoice: Rent The Runway is rolling out mail-order dress rentals nationwide. The service gives cash-conscious clotheshorses access to designer dresses (from the likes of Diane Von Furstenberg, Proenza Schouler and Hervé Léger) [...]
October 26, 2009 – 6:00 am
by Abelardo de la Peña Jr. WHAT’S HAPPENING Three young Venezuelan students are rocking the Maracaibo fashion scene with their Oh! Nena line of hand-crafted headwear, with their sights set on North American success. Taking their name from the title of a romantic ballad by Argentinean rocker Fito Páz, the pieces from their latest collection [...]
October 6, 2009 – 4:02 pm
Consumer strategists Barbie Casasus and Nissa Hanna break down Mercedes-Benz Fashion Week Spring 2010 and consumers’ changing mind-set toward fashion in a down economic climate. Download the podcast here: How did Fashion Week fare? 14 min., 28 sec.
September 22, 2009 – 3:00 pm
by Nissa Hanna How do you coax consumers back into clothing stores? Fashion’s Night Out dangled irresistible carrots: celebrities, customization and cocktails. The global event, held September 9, was a rallying cry for retailers whipped up by Vogue and the Council of Fashion Designers of America. It was not retail as usual. In New York, [...]
by Katie Elfering WHAT’S HAPPENING Until recently, most fashionistas wouldn’t be caught dead in the same frock every day for a whole year. But that’s exactly what style-setter Sheena Matheiken is doing with the Uniform Project, her effort to showcase a sustainable wardrobe model and raise money for charity. Every day, Matheiken dons 1 of [...]
by Nissa Hanna WHAT’S HAPPENING Paper or fabric? House-Wear chose the former as the material for its Paper Wear clothing collection. Artist Laura Sansone created the avant-garde label that uses Tyvek (yep, like the mailing envelopes) as the material for pants, dresses, jackets and some home accessories (Inhabitat.com 5.17.09). So, why Tyvek? It’s strong, soft [...]
by Lisa Parks WHAT’S HAPPENING Keeping rappers on a reasonable budget in this economy is like pulling teeth and that’s truer than ever for hip hop artists who are used to putting their money where their mouth is. Rap stars and wannabes are ditching their gold and diamond encrusted teeth, called “grillz,” at websites like [...]
by Nissa Hanna Like many Millennial and Xer consumers, I’m an eclectic sartorial shopper, mixing mostly moderate-priced pieces with fast fashions. I’ve come to accept that aside from the occasional splurge in a high-end store, I’m just not paying enough to get good customer service. But a recent encounter at apparel store Martin + Osa [...]
by Nissa Hanna WHAT’S HAPPENING To help recessionistas cope in this economy, apparel rental services are coming to the rescue. Dress Vault facilitates the lending, borrowing, buying and selling of frocks. Members put pics of their dresses into their virtual closet and include a rental or purchase price (JCReport.com 2.12.09). Borrowers cover shipping costs, but [...]
By Iconoculture
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Also posted in Consumer Trend
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Tagged clothing rental, Consumer spending, Consumer trends, Gen Xers, Girl Meets Dress, Iconoculture, Iconowatch, Millenials, Nissa Hanna, recessionista, The Great Recession
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