Category Archives: Global

SAFETY FIRST

February 12, 2013 – 1:23 pm

by Sumaa Tekur The international outrage at the gang rape of a 23-year-old woman on a New Delhi bus in December has swelled into an unprecedented People Power movement for women’s safety. Consumers in India are taking charge of their own security with smartphone apps like Nirbhaya, Fight Back, Circle of 6, Life360 Family Locator, […]

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CEB Iconoculture’s Big Ideas 2013 Series: Meet 5 of 5

February 4, 2013 – 1:42 pm

by Hans Eisenbeis Since about the turn of the Millennium, the developed nations of the world noticed that outsourcing to places like China and India was having an interesting effect: It was creating tens of millions of jobs in those countries, raising the standard of living there, and helping convert traditional, rural economies into modern […]

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China’s online malls hope shoppers pick up on package pickup option

January 30, 2013 – 7:29 am

by Si Chen WHAT’S HAPPENING Chinese consumers are enthusiastic about the ease of online shopping, but dealing with packages has not been so simple. Two large online malls are helping to solve that inconvenience problem by offering package pickups at — where else? — convenience stores. Tencent’s Buy QQ started an O2O (online to offline) […]

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BRAZIL BEYOND SAMBA

January 15, 2013 – 1:53 pm

by Becky Sun Brazil is more than samba, futebol and rainforest. It’s a rising economic powerhouse — not only because of agriculture and natural-resource exports, but increasingly because of its beverages, fashion, personal-care products and more. China is one country that’s discovering this Latin American giant. Brazilian Gate, a bar in the trendy pedestrian-only zone […]

By Iconoculture | Also posted in Consumer Trend, Food/Beverage, Health/Beauty, Retail | Tagged , , , , , , , , , , , , , , , , | Comments Off

A “BIG” ALERT

January 9, 2013 – 2:15 pm

by Charlotte Beal The food trends that need to die. The home design trends we’re sick of. The top beauty picks of 2012. Media and future-casting companies are swirling with their picks for year-end content, but Iconoculture is different. Our Big Ideas 2013 series, rolling out now, dives deep into five influential market shifts that […]

By Iconoculture | Also posted in Consumer Trend, Consumers, Economy, Food/Beverage, Health, Retail, Technology | Tagged , , , , , , , , , , , , , | Comments Off

Consumers trade recyclables for food in Mexico City

November 13, 2012 – 1:42 pm

by Kate Connolly WHAT’S HAPPENING Mexico City is changing its residents’ recycling behavior by offering incentives in the form of healthy, locally grown food. Here’s how it works: Consumers gather up their recyclable plastic, aluminum, glass, paper and cardboard and take them to the monthly Mercado de Trueque, or Barter Market, in Chapultepec Park. In […]

By Iconoculture | Also posted in Consumer Trend, Food/Beverage, Green, Packaging | Tagged , , , , , , , , , | Comments Off

FASHIONABLE JAPAN

October 23, 2012 – 11:24 am

by Becky Sun Beauty writers know to watch Japan, the home of sometimes wacky and sometimes wonderful trends. On October 18, 2012, in the US, the National Geographic Channel aired an episode of Taboo on Japanese “bagel heads” — just what it sounds like, thanks to saline injections in the forehead. Three weeks earlier, when […]

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FOOD AS MEDICINE

August 28, 2012 – 11:40 am

by Becky Sun When Westerners don’t feel so good, most likely they’ll reach for a pill. In East Asia, the instinct is to eat or drink something — but not just anything. To restore their energy in the heat of summer, Koreans turn to samgyetang, a hot soup made with a whole young chicken and […]

By Iconoculture | Also posted in Consumers, Food/Beverage, Health | Tagged , , , , , , , , , , , , , , , | Comments Off

Detoxing made easy through delivery in France

July 31, 2012 – 4:54 pm

by Lindsay Paterson WHAT’S HAPPENING French company Detox Delight delivers fresh juices, soups and balanced meals to anyone in need of a detox but lacking the time and energy to shop and cook properly (LeFigaro.fr, 11 July 2012). Subscribers can chose from juice-only packs, juice-and-soup selections, or a combination including some meals, and can sign […]

By Iconoculture | Also posted in Consumer Trend, Food/Beverage, Health | Tagged , , , , , , , , , | Comments Off

ON A CLEAR PITCH

July 31, 2012 – 4:41 pm

By Sumaa Tekur Drip. Drip. Enterprises around the world are turning their attention to the same cause: water sustainability. From the ground-up view, water-stressed communities across the globe are pressing the panic button. Two-thirds of global consumers are expected to face water shortages by 2025. Large-scale water issues are leading to unprecedented changes in the […]

By Iconoculture | Also posted in Consumer Trend, India, Sustainability | Tagged , , , , , , , , , , , | Comments Off

Mexicans can add prepaid divorce card to the grocery list

June 12, 2012 – 2:06 pm

by Monica Kvamme WHAT’S HAPPENING Mexicans can now pick up a divorce … right next to their milk and bread. A group of lawyers in Mexico City has created a prepaid card available in the grocery aisle that puts buyers on the road to singlehood. Named the Libera Divorce Pass, the card is meant to […]

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Dog walkers in Mexico City can scoop poop and trade it for WiFi

May 29, 2012 – 1:50 pm

by Elizabeth Helsley WHAT’S HAPPENING Need to check your email? Pick up some poop. The ad agency BBDO and the Internet portal Terra have teamed up to offer a creative solution to a dirty problem in Mexico City’s parks. When poop goes into a special receptacle, it weighs the droppings and gives minutes of free […]

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FUELING OUTRAGE

May 29, 2012 – 1:42 pm

by Sumaa Tekur There’s panic in the air, with changes in gas prices affecting middle-class consumer buying power everywhere. No matter where they are, consumers are tweaking family budgets to accommodate this additional expense. Crude oil prices have increased by an average 12% since January (BBC.co.uk, 23 March 2012). Although the US, Europe and Japan […]

By Iconoculture | Also posted in Consumers, Economy, India | Tagged , , , , , , , , , , , | Comments Off

From Delhi to Beijing, by Way of Miami

May 24, 2012 – 8:47 am

by Josh Kimball Every year, Iconoculture throws a marketing and consumer insights extravaganza called Iconosphere. This year’s conference takes place in Miami, but as always, its insights are global. The wide-ranging agenda is stuffed with sessions on topics ranging from the Five Key Mom Segments to the future of shopping to a discussion examining what […]

By Iconoculture | Also posted in Consumers, Food/Beverage, India, Moms | Tagged , , , , , , , , , , , , , | Comments Off

Bread & Boxers puts underwear in baguette bags

May 1, 2012 – 2:00 pm

by Kate Connolly WHAT’S HAPPENING Bread & Boxers AB, of Sweden, sells underwear that’s fun to wear and fun to buy. The company’s packaging is a paper bag similar to those used to package baguettes. The white paper bags have a transparent, lengthwise window to display the product. After the underwear is packed in the […]

By Iconoculture | Also posted in Consumer Trend, Fashion, Food/Beverage | Tagged , , , , , , , , | Comments Off
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