Category Archives: India

DRIVING FUEL ECONOMY

May 13, 2013 – 7:03 am

by Sumaa Tekur Car buyers around the world are revving up on the road to better fuel efficiency. Responding to this ever-increasing need for more mileage from less fuel, automakers are steering toward advanced technologies and research. A survey by KPMG found that in big emerging markets around the world, the motor industry is pumping […]

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CLICKS IN THE BRICS

March 27, 2013 – 6:38 am

by Sumaa Tekur When Hollywood filmmaker Steven Spielberg visited India in the second week of March, he said that everywhere he turned, he saw people looking down at their phones or tablets (IndianExpress.com, 19 March 2013). The digital revolution in emerging countries has upped the ante for brands and marketers — much of the PC […]

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SAFETY FIRST

February 12, 2013 – 1:23 pm

by Sumaa Tekur The international outrage at the gang rape of a 23-year-old woman on a New Delhi bus in December has swelled into an unprecedented People Power movement for women’s safety. Consumers in India are taking charge of their own security with smartphone apps like Nirbhaya, Fight Back, Circle of 6, Life360 Family Locator, […]

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Indian schools put hand washing on the daily schedule

December 11, 2012 – 2:42 pm

by Rasika Batra WHAT’S HAPPENING Instead of washing its hands of absenteeism and illness, the Ministry of Human Resource Development has found a unique solution. It has instructed all schools that serve midday meals to include in the timetable the washing of hands with soap. The egalitarian WASH (Water, Sanitation and Hygiene) in School programme includes […]

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ON A CLEAR PITCH

July 31, 2012 – 4:41 pm

By Sumaa Tekur Drip. Drip. Enterprises around the world are turning their attention to the same cause: water sustainability. From the ground-up view, water-stressed communities across the globe are pressing the panic button. Two-thirds of global consumers are expected to face water shortages by 2025. Large-scale water issues are leading to unprecedented changes in the […]

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FUELING OUTRAGE

May 29, 2012 – 1:42 pm

by Sumaa Tekur There’s panic in the air, with changes in gas prices affecting middle-class consumer buying power everywhere. No matter where they are, consumers are tweaking family budgets to accommodate this additional expense. Crude oil prices have increased by an average 12% since January (BBC.co.uk, 23 March 2012). Although the US, Europe and Japan […]

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From Delhi to Beijing, by Way of Miami

May 24, 2012 – 8:47 am

by Josh Kimball Every year, Iconoculture throws a marketing and consumer insights extravaganza called Iconosphere. This year’s conference takes place in Miami, but as always, its insights are global. The wide-ranging agenda is stuffed with sessions on topics ranging from the Five Key Mom Segments to the future of shopping to a discussion examining what […]

By Iconoculture | Also posted in Consumers, Food/Beverage, Global, Moms | Tagged , , , , , , , , , , , , , | Comments Off

India to soon get medical test that predicts a person’s lifespan

May 1, 2012 – 2:08 pm

by Aditi Krishnan WHAT’S HAPPENING Chromosome testing can be used to accurately predict a person’s biological lifespan vis-à-vis chronological age, it has been found. This revolutionary test, which measures the length of telomeres (caps at the end of chromosomes), will be available in India in 2012. “Now, more Indians believe in healthy living. Many would […]

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Now, a pickle for diabetics from the Nilon’s stable

April 17, 2012 – 1:18 pm

by Kiran Manral WHAT’S HAPPENING A new pickle is being marketed specifically for diabetics. Bitter gourd (karela in the native Hindi lingo) is reputed to be good for diabetics because it helps to regulate blood sugar levels. Nilon’s, a processed-food company that specialises in pickles, has launched a bitter gourd pickle targeting people with the condition […]

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Disease control: Postmen double up as social workers in Gorakhpur

February 21, 2012 – 1:49 pm

by Aditi Krishnan WHAT’S HAPPENING The postman does not just deliver mail in Gorakhpur, Uttar Pradesh. He is going to be chatting up consumers on Japanese encephalitis. Prevention strategies will be his main topic of discussion. Senior doctors from District Hospital Medical College and WHO health officials have been roped in to instruct the mailmen. 80 […]

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Powering on: Tamil Nadu village to become energy self-sufficient

November 29, 2011 – 4:33 pm

by Aditi Krishnan WHAT’S HAPPENING While the rest of the state languishes under severe power cuts, Odunathurai in Mettupalyam, a small village in Coimbatore, Tamil Nadu, is all set to supply itself with free energy within the next five years. The villages panchayat (local grassroots self-government body), which has won the distinction of being the […]

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New high for women in uniform with first all-women skydiving team

November 8, 2011 – 2:19 pm

by Rachna Bisht WHAT’S HAPPENING These are the wonder women of new generation India — a team of six girls in uniform who jumped out of an AN-32 aircraft at the Hindon Air Base, Delhi, on 6 October, 2011. The first all-women skydiving team of the Indian Air Force made its official debut at the annual […]

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Chalta Firta School on wheels gives slum kids in Delhi a chance to study

October 25, 2011 – 4:21 pm

by Aditi Krishnan WHAT’S HAPPENING Kids don’t go to this school. The school comes to them. It’s a school on wheels. Young dropouts from slums in Delhi are being coerced by NGO Butterflies and the government’s Sarva Siksha Abhiyan, to not give up on learning. The big yellow bus school appropriately named ‘Chalta Firta School’ […]

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Delhi Metro engineers stations to harvest rainwater

September 21, 2011 – 8:24 am

by Rasika Batra WHAT’S HAPPENING Imagine train stations that double as water sumps. That’s Delhi Metro in its third phase of construction. With the goal of decreasing its carbon footprint and conserving groundwater, every newly built station will have a rainwater harvesting system (TimesOfIndia.com, 3 September 2011). Rainwater will be collected not just from the station’s rooftop, but also from the […]

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India’s middle class wants a Ready, Set, Go! democracy

August 30, 2011 – 7:37 pm

by Sumaa Tekur When 74-year-old Indian social activist Kisan Baburao “Anna” Hazare broke his 13-day fast on Sunday, there were cheers of victory across the country. The people were celebrating not only Anna’s success, but the power of collective will. Anna led an anti-corruption movement demanding that Parliament pass the Jan Lokpal Bill (citizens’ ombudsman […]

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