Category Archives: Media

PINNING GETS STRESSFUL

by Stefania Revelli Inspiration. Creativity. Sharing. Inadequacy? While the undeniable popularity of Pinterest has inspired everything from vacation ideas and kids’ crafts to holiday baking tips, the Pinterest pressure is on for many moms. A Today.com poll found that 42% of mom respondents have “Pinterest stress,” or anxiety that they can’t compete or perform on […]

MEAT Podcast, Episode 20: News of the week and content consumption

by Mike Garrison, Andrew Hawn, Robert van Alstyne and Rachel Rosmarin Media, Entertainment and Technology Strategists discuss the news of the week, including the Xbox One, Kickstarter projects and Arrested Development on Netflix. For more information and to listen, click here.

GONE FISHING

by Charlotte Beal Facebook might not be the place to reveal one’s out-of-town status, but CEB Iconoculture’s Weekly Highlight simply can’t go unbroadcast, at least in newsletter form: Today, many of our clients have gone fishing — for insights, that is. We’re all waking up in Miami Beach to a full day-and-a-half of consumer-trend presentations […]

MEAT Podcast, Episode 19: Netflix news and serendipity

by Mike Garrison, Andrew Hawn and Katie Elfering Media, Entertainment and Technology Strategists discuss Netflix news and serendipity. For more information and to listen, click here.

BIG BOYS DO CRY

by Hans Eisenbeis You’d need to have been off the grid and under a rock last week to have missed the instant Internet fame of Reasons My Son Is Crying. The Tumblr was created by Rochester, New York, dad Greg Pembroke to post photos of his 21-month-old son Charlie whenever he was having a meltdown, […]

MEAT Podcast, Episode 18: SXSW 2013

by Mike Garrison, Andrew Hawn and Katie Elfering Media, Entertainment and Technology Strategists discuss SXSW 2013. For more information and to listen, click here.

MEAT Podcast, Episode 17: Privacy issues, the Oscars and binge viewing

by Andrew Hawn and Mike Garrison Media, Entertainment and Technology Strategists discuss privacy issues, the Oscars and binge viewing. For more information and to listen, click here and see below for articles mentioned in the talk: Stop Binge-Watching TV Ben Affleck’s Oscar Speech Revealed A Truth About Marriage

THE REAL-TIME RED ZONE

by Robert van Alstyne Although the Super Bowl is always the biggest moment of the year in the American advertising industry, this year’s spots were largely lacking in memorable sizzle (particularly since so many brands opted to serve them up online in advance of game day). Sure, cleverly comedic spots from Samsung and Audi hit […]

MEAT Podcast, Episode 16: The Consumer Electronics Show download

by Mike Garrison, Andrew Hawn, Katie Elfering and Traci Croft Media, Entertainment and Technology Strategists give a download of the Consumer Electronics Show 2013. For more information and to listen, click here.

SANDY’S SILVER LINING: MAKING A BUSINESS CASE FOR TWITTER

by David Luttenberger Twitter proved its business case by keeping potentially thousands of CPG and packaging professionals, who were grounded by Sandy and unable to attend PackExpo, in the innovations loop, including Iconoculture VP/Packaging Strategist David Luttenberger. During the four days of PackExpo International 2012, which directly overlapped the approach, brunt and initial aftermath of […]

A BRANDED RESPONSE TO SANDY

by Katie Elfering Who performed well and who fell flat? In the wake of tragedies like Superstorm Sandy, some brands step up and offer assistance and solace to those affected. Other brands attempt to capitalize on the event via marketing messages. Either way, in our real-time, social-media-charged world, a mis-tweet, poorly timed email or off-tone […]

RALLY ’ROUND THE POLL

by Josh Kimball It’s Election Day in the US. By now, billions of dollars have been spent, hundreds of speeches have been given, and thousands of polls have been taken. And this year, it’s the numbers that are making noise. Political polls have long informed candidates’ campaigns. And the ability to pinpoint and speak to […]

The xx offers the album leak as work of art

by Robert van Alstyne WHAT’S HAPPENING Blogger-loved Brit band the xx cleverly parlayed its high online profile into an elegantly executed digital marketing campaign for sophomore album Coexist. Rather than go the traditional route and share a full stream of the album with the usual big media suspects like NPR, the xx gave the details […]

MEAT Podcast, Episode 13: The Emmys and the iPhone 5

by Mike Garrison, Andrew Hawn, Katie Elfering and Robert van Alstyne Media, Entertainment and Technology Strategists discuss the news of the week — the new iPhone 5 and the Emmys.  For more information and to listen,  click here.

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