Category Archives: Media

MEAT Podcast, Episode 11: Celebrity gossip and the Olympics

July 30, 2012 – 5:29 pm

by Mike Garrison, Katie Elfering and Robert van Alstyne Media, Entertainment and Technology Strategists discuss the celebrity news of the week as well as the Olympics. For more information and to listen, click here.  

By Iconoculture | Also posted in Consumers, Entertainment, Podcasts, Social Media, Technology, Television, U.K. | Tagged , , , , , , , | Comments Off

OLYMPIC VILLAGE

July 24, 2012 – 12:37 pm

by Hans Eisenbeis The 2012 London Olympics are upon us, and before we get too immersed in the 100-meter butterfly or the triple jump, we should pause and consider what the Games mean to a world that continues the sometimes painful process of shrinking. Even though markets and borders are more open today than ever […]

By Iconoculture | Also posted in Fitness, Consumer Trend, U.K. | Tagged , , , , , , , , , , , , | Comments Off

WOMEN, SPORTS AND MARKETING TO THE MODERN FAN

June 26, 2012 – 1:01 pm

by Stefania Revelli The French Open. The LA Kings. The Euro 2012 soccer championships. Olympics fever. It’s an exciting time for sports fans, but especially for female fans. Women athletes often get less attention for their merit and more for their magnetism, while female fans are perceived as superficial and less knowledgeable (see the Baseball […]

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Media companies consider their brainprint

June 19, 2012 – 12:42 pm

by Jana Branch WHAT’S HAPPENING Carbon footprint, water footprint and … brainprint? Yep, that’s a way to talk about the impact that content has on the global awareness of sustainability — from environmental issues to the triple bottom line. And communicating these ideas is a big deal for media companies. While brainprint is actually unquantifiable, […]

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SHOPPING IN THE MOMENT

June 19, 2012 – 12:38 pm

by Nissa Hanna Uh-oh. I was running late for dinner with a friend. When I arrived at the restaurant with apologies, she looked up from her phone, smiled and said, “That’s OK; I was just shopping.” She’s not the only one turning delays into shopping head starts. Her savvy use of that downtime is reflective […]

By Iconoculture | Also posted in Retail, Technology, Consumer Trend, Consumers | Tagged , , , , , , , , , | Comments Off

MEAT podcast, Episode 10: News and the evolution of the Power of Suggestion Trend

May 2, 2012 – 6:32 am

by Andrew Hawn, Mike Garrison, Katie Elfering and Robert van Alstyne Media, Entertainment and Technology Strategists discuss the news of the week — Facebook’s purchase of Instagram and Tupac at Coachella — and the evolution of Iconoculture’s the Power of Suggestion Trend.  For more information and to listen, click here.

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People Power: The latest macrotrend shifting the consumer landscape

May 1, 2012 – 1:37 pm

by Josh Kimball At Iconoculture, we track consumer culture, digging deep to understand people’s desires and motivations. We research the small shifts in people’s behavior in order to understand the big ones. And every once in a while, like right about now, we see a major tilt in the consumer landscape. When our research observes […]

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The Future Is Coming: How advertising and the digital data trail will purify us of our love for the past and kill off nostalgia

April 17, 2012 – 10:59 am

by Josh Kimball Digitally enabled by easily accessible evocations of their past, consumers’ very memories are now being relentlessly commoditized. Images of our weddings and graduations, memories of kids’ births and grandparents’ faces now get snugly wrapped by ads for automobiles and toothpaste. The commercialization of our personal and collective pasts has significant cultural and […]

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A REPIN IS WORTH A THOUSAND TWEETS

April 10, 2012 – 10:45 am

by Joshua Kimball Word nerds, step aside. In the world of emerging social media, right now it’s better to be seen and not read. This week, Instagram, the app that lets users easily filter and share photographs using their smartphones, finally opened to Android handsets, adding 1 million users within 24 hours (Slate, 4 April […]

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MEAT Podcast, Episode 9: The Hunger Games opening and SXSW

March 28, 2012 – 11:36 am

by Andrew Hawn, Mike Garrison and Katie Elfering Media, Entertainment and Technology Strategists discuss The Hunger Games opening and SXSW.  For more information and to listen,  click here.

By Iconoculture | Also posted in Entertainment, Technology | Tagged , , , , , , , , , , , , , | Comments Off

Walmart invites fledgling brands to “Get on the Shelf”

February 21, 2012 – 1:46 pm

by Nissa Hanna WHAT’S HAPPENING Walmart is calling all product inventors and budding brands with “Get on the Shelf,” a competition that gives enterprising people a shot at putting their idea on the retailer’s sales floor. Shelf-space-seeking hopefuls submit a video touting their product, then campaign for support on social networks or their own website. […]

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Teens share passwords instead of exchanging rings

February 14, 2012 – 3:29 pm

by Cree McCree WHAT’S HAPPENING Time was, teens swapped gum mouth to mouth to show their affection. Today’s true-love ritual is much less yucky, but arguably far more intimate: sharing passwords to email and Facebook accounts. The widespread practice is growing. 30% of US teens have shared passwords with a steady, with girls almost twice […]

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Iconoculture’s Monday Marketing Quarterback

February 6, 2012 – 9:54 am

by Josh Kimball Call it the year of the double teaser. And we’re not talking about the GoDaddy ads. One of the recent innovations in Super Bowl-related marketing is the early circulation of trailers for the ads that will be aired during the big game. Yes, ads for ads that appear online before any of […]

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MEAT Podcast, Episode 6: The Consumer Electronics Show download

January 19, 2012 – 9:44 am

by Mike Garrison, Andrew Hawn, Nancy Robinson and Robert van Alstyne Entertainment and Technology Strategists discuss key consumer trends from CES 2012.  To listen to the podcast, click here.

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Tweet seats have high-culture consumers all a-Twitter

January 17, 2012 – 2:25 pm

by Robert van Alstyne WHAT’S HAPPENING A phantom at the opera … and a smartphone? A rising tide of “tweet seats” are giving mobile mavens the all-clear to engage in rapid-fire texting at fine arts performances across the country. Typically restricted to a predefined area on one side of the auditorium so as not to […]

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