August 30, 2010 – 7:13 am
by Rocio Zamora Arzola WHAT’S HAPPENING Austin’s Mexic-Arte Museum is celebrating its 15th anniversary. Quinceañera theme, anyone? Curator Claudia Zapata had something more nontraditional in mind, inviting 15 artists to attempt a global approach to Latino art in an exhibit entitled “Consensus of Taste.” Although the participating artists — all under 35 years of age [...]
August 22, 2010 – 7:49 pm
by Abelardo de la Pena Jr. WHAT’S HAPPENING Digital OOH (out of home) advertising refers to ad-delivering digital screens in public places like train terminals, clinic waiting areas and restaurants. One way to say it in Spanish is Telemundo en Tu Mundo (Telemundo in Your World), as the broadcaster launches an OOH network (HispanicAd.com 8.6.10). [...]
August 16, 2010 – 8:41 am
by Rocio Zamora Arzola WHAT’S HAPPENING We’ve told you about Latino toddlers lagging in basic cognitive skills: vocabulary, listening and problemsolving. Research shows that TV programming can aid in early childhood development. Putting two and two together is Dos y Dos, a bilingual live-action show for Spanish-speaking preschoolers. Kids are drawn to the live four-person [...]
by Abelardo de la Pena Jr. WHAT’S HAPPENING In 2009, Levi’s challenged consumers to “Go Forth” in a campaign embracing the brand’s pioneering spirit. In 2010, five young U.S. Latinos are heeding the call, traveling along the Pan-American Highway to learn about their heritage, engage in community projects and record their adventures for viewing on [...]
By Iconoculture
|
Also posted in Consumer Trend, Fashion, Latino, Television
|
Tagged Iconoculture, Iconowatch, Consumer Trend, Abelardo de la Peña Jr., Levi's, Go Forth Campaign, Pan-American Highway, Discovery en Espanol
|
by Lisa Parks WHAT’S HAPPENING The bad news: Broadway attendance was down 3% for the 2009-10 season (NYTimes.com 6.27.10). The good news: Producers are using diverse strategies to draw African Americans, and it’s starting to pay off. The Tony Award-winning musical Memphis used focus group feedback to develop a tagline — “His Vision, Her Voice. [...]
By Iconoculture
|
Also posted in Consumer Trend, Entertainment
|
Tagged Iconoculture, Iconowatch, Consumer trends, Lisa Parks, Broadway, Memphis, African Americans, Fences, Race and Fela, Unchain My Heart
|
by Abelardo de la Peña Jr. WHAT’S HAPPENING Palmolive is for dishes, right? Yes, but it’s also a favorite for hair in Mexico. Palmolive Caprice shampoos and conditioners are being stocked on Wal-Mart shelves in stores serving predominantly Latino populations. Colgate-Palmolive is banking on identifying products that Latinos miss from their home countries and importing [...]
By Iconoculture
|
Also posted in Beauty, Consumer Trend, Latino
|
Tagged Abelardo de la Peña Jr., Colgate, Consumer trends, Iconoculture, Iconowatch, Latino hair care, Latinos, Palmolive, Walmart
|
by Abelardo de la Peña Jr. WHAT’S HAPPENING U.S. vehicle sales are slowly recovering; during May 2010, 1.1 million cars and light trucks were sold, 19.1% higher than May 2009 (DetNews.com 6.28.10). To help get more cars into the hands of Hispanic-dominant Latinos, Ford is teaming up with SABEResPODER (Knowledge Is Power), an online educational [...]
When it comes to my youngest daughter, Alicia, I’m a soft touch. So when the driver of her clique’s post-high-school-graduation roadtrip flaked, good old Dad gassed up for the long, boring ride from L.A. to San Francisco. Experience has taught me that the best way to avoid “Are we there yet?” syndrome is to keep [...]
by Abelardo de la Peña Jr. WHAT’S HAPPENING Trying to stretch an allowance is challenging enough for high school students. At three New York City-area high schools’ student-run banks, money management is something to learn, teach others and put to use. Harlem’s Thurgood Marshall Academy for Learning and Social Change, where the majority of students [...]
By Iconoculture
|
Also posted in Latino, Money/Spending
|
Tagged Abelardo de la Peña Jr., Capital One, Consumer finance, Consumer trends, Iconoculture, Iconowatch, Latino youth, Student-Run Branch, Thurgood Marshall Academy for Learning and Social Change, Unbanked, Underbanked
|
by Abelardo de la Peña Jr. WHAT’S HAPPENING Not all familias hungering for children’s books in Spanish have access to the library. But chances are, they do have a phone. That’s why Pennsylvania’s Berks County Library System is collaborating with Kutztown University for a free call-in service connecting families with recordings of Spanish-language children’s stories [...]
by Rocio Zamora Arzola WHAT’S HAPPENING In an AP-Univisión-GfK poll, 61% of people said that Latinos face significant discrimination, compared with 52% who said blacks and 50% who said women (AP 5.21.10). 81% of Latinos said they confront a lot or some discrimination; 59% of non-Hispanics agreed that Latinos confront a lot of or some [...]
by Rocio Zamora Arzola WHAT’S HAPPENING 6 out of 10 Latino households use coupons, so it’s no surprise that retailers and brands are pushing the cost-savings envelope in new ways (RelevantInsights.com 1.27.10). San Francisco’s Regalito Rosticeria, a small Mexican restaurant, uses Groop Swoop’s online coupons. Each of the restaurant’s four promotions has yielded about 50 [...]
By Iconoculture
|
Also posted in Consumer Trend, Latino
|
Tagged Latinos, Iconoculture, Iconowatch, Consumer trends, Coupon clipping, Rocio Zamora Arzola, Revalito Rosticeria, Groop Swoop, Univisión, QueRicaVida.com, St. Paul Cinco de Mayo
|
by Abelardo de la Peña Jr. WHAT’S HAPPENING A wedding is a special but stressful event. When the couple come from two different cultures, it’s challenging to incorporate both sets of traditions. A growing number of wedding planners are helping out. Berkeley, CA-based ZahZoom Weddings helped Rachel Carroll, of Jewish faith, and Trinidadian Michelle Matt [...]
by Abelardo de la Peña Jr. WHAT’S HAPPENING Home decor in a Latino style can be an adventure or an exercise in frustration, especially if the homeowner wants to showcase the diversity of all Latin America rather than just one country or region. Ulalas.com is an online store bringing handcrafted products from different Latino nations [...]
by Abelardo de la Peña Jr. WHAT’S HAPPENING What happens when Latino social marketing experts and public relations practitioners get together? They have a conference, like the one taking place in Dallas in May 2010. Companies, government agencies and brands clamoring to know how to effectively harness Latino-focused social media for their organizations have a [...]
