Category Archives: Latino

Digital divide? What about the time-wasting divide?

June 19, 2012 – 12:54 pm

by Amber Davis WHAT’S HAPPENING There’s a new dimension to the push to get more low-income consumers digitally connected, particularly African Americans and Latinos: making sure that access goes beyond entertainment. According to a new Kaiser study, children from low-income families spend more time watching TV, playing videogames and engaging with social networks than their […]

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Black and Latino beer drinkers change the market for everyone

June 12, 2012 – 2:02 pm

by Amber Davis WHAT’S HAPPENING Beer brands are turning their attention to African American and Latino consumers, whose increased consumption and influence on white drinkers is set to have a massive impact on the market. Industry experts expect African American and Latino consumers to drive 70% of market growth between 2000 and 2020 (Advertising Age, […]

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Want to reach Latinos? Go mobile

May 8, 2012 – 2:31 pm

by Amber Davis WHAT’S HAPPENING According to a Nielsen study, heavy mobile use among Latinos shows no signs of letting up. Latinos are at least 68% more likely than non-Latino whites to watch videos online and are one-fifth more likely than non-Latino whites to watch videos on a mobile phone (TechCrunch.com, 4 April 2012). They […]

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Latinos lead demand in the beauty market

December 20, 2011 – 1:54 pm

by Anayat Durrani WHAT’S HAPPENING Total spending by Latino consumers on personal care products and services rose from $5.3 billion to $7.5 billion between 2000 and 2009, up 41%, according to Packaged Fact’s report, “The Latino Health and Beauty Care Market.” Non-Latino consumer spending grew only 15% (InsideCosmeceuticals.com, 1 December 2011). According to the findings, […]

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Latino and black Americans hit worst by hard times

August 30, 2011 – 7:47 pm

by Hans Eisenbeis WHAT’S HAPPENING The Great Recession did not hurt all Americans equally. It tended to punish the middle and lower classes worse than the well-off, and it hurt men more than women. But a July 2011 study shows that the biggest disparity may have been racial. According to the Pew Research Center, Latino […]

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BEING HEARD

May 11, 2011 – 9:23 am

By Abelardo de la Pena Jr. Most violent incidents — a school shooting or a shopping-center murder spree — provoke anguish, anger and sympathy. But among some Latinos, those events are cause for another layer of anxiety, as they wonder if the perpetrator was someone from their own ethnic group. If not, there’s an exhale […]

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On both sides of the border, Latino men are undergoing makeovers

April 20, 2011 – 5:00 am

by Abelardo de la Pena Jr. WHAT’S HAPPENING As immigrants continue to stream into the U.S. from Latin America, although at slower rates, their cultural influence continues. They’re shaping the cultural and consumer behavior of U.S. Latino men. Machismo is out; good grooming and work/family balance are in. In various parts of Latin America, the […]

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Latino farmers a growing force in Florida

March 29, 2011 – 1:52 pm

by Abelardo de la Pena Jr. WHAT’S HAPPENING Latinos claim the highest rate of new farmers in the nation, and their ranks are growing in Florida in particular. They’re contributing to local economies and introducing new fruits and vegetables to market. Florida has more than 3,100 farms and agriculture-related business where Latinos are the principal […]

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Caring for Latino elders is a family matter

March 10, 2011 – 11:38 am

by Abelardo de la Pena Jr. WHAT’S HAPPENING Family caring for family: That’s the core of familialismo, the expectation that family members support one another. As Latinos live longer, adult children are increasingly taking on the job of caring for their elders. Nonprofits are stepping in to provide guidance and resources. Latinos continue to use […]

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Portland map aims to get Latinos biking and hiking

March 3, 2011 – 10:10 am

by Abelardo de la Pena Jr. WHAT’S HAPPENING In Portland, OR, people bike or walk just about everywhere. To get Latinos to join in, Metro, the elected regional government and healthcare giant Kaiser Permanente are partnering to create a bilingual biking and hiking map. The project, called “Vámonos,” will promote existing biking and walking routes […]

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More immigrants settling in suburbia

February 10, 2011 – 9:03 am

by Anayat Durrani WHAT’S HAPPENING Data released by the U.S. Census Bureau’s American Community Survey shows greater numbers of immigrants settling in small towns and suburbs rather than cities where they typically settled when first immigrating to the U.S.; Los Angeles, for example, showed very little immigrant growth over the last ten years (NYTimes.com, 14 […]

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No, no, we won’t go: In Chicago, Latina moms sit in for their kids

February 1, 2011 – 1:58 pm

by Abelardo de la Pena Jr. WHAT’S HAPPENING We’ve told you about how immigrant Latina moms are taking a more proactive role in their children’s education. In Chicago, a group took to civil disobedience — a 43-day occupation of a field house on the campus of Whittier Elementary School — to reverse an order for […]

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L.A. discounts the arts for a month

January 26, 2011 – 9:19 am

by Abelardo de la Pena Jr. WHAT’S HAPPENING L.A.’s Music Center, usually a nighttime attraction, was a beehive of arts, culture and acrobatics on a recent wintry afternoon as government and cultural leaders launched L.A. Arts Month (Iconoculture observation, 5 January 2011). It’s a promotion encouraging residents and visitors to seek out cultural experiences in […]

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Tecate encourages Latino men to celebrate responsibly

January 19, 2011 – 3:05 pm

by Abelardo de la Pena Jr. WHAT’S HAPPENING Tecate wants consumers to enjoy celebrations with friends and family. The caveat? The beer brand is hoping that Latino men pay attention to safety and responsibility with the help of its social responsibility campaign, which goes by the acronym A.U.A.N.T.C (pronounced ah-goo-AHN-tay-say). Modeled after the word aguantese, […]

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Music and dance bridging the U.S.-Cuba divide

November 17, 2010 – 4:57 pm

by Abelardo de la Pena Jr. WHAT’S HAPPENING We’ve told you about the U.S. loosening its restrictions on travel to and from Cuba. Cultural aficionados are grateful beneficiaries. Wynton Marsalis and the Jazz at Lincoln Center Orchestra ended a weeklong residency in Havana with a rousing finale, bringing onstage 15 Cuban musicians, including Dayrón Rodríguez, […]

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