Category Archives: Research

THE BIGGEST PICTURE

by Charlotte Beal As the world turns and consumers shift their behaviors and mindsets, Iconoculture has been gathering a (metric?) ton of content from across the globe. It’s the perfect moment to take stock of some of the big consumer drivers that businesses need to know about. The 44 Consumer Outlooks — our yearly snapshots […]

The Boobox ain’t no regular snack box, it vends free samples

by Nissa Hanna WHAT’S HAPPENING The Boobox vending machine doesn’t want your money; instead, to score its free samples, customers get an activation code by sending a special SMS from their mobiles. Fosfor, the Belgian marketing and design agency behind the savvy sample machine, designed the Boobox to be easily modified to dispense different trial-sized […]

Millennials grow wary of Facebook

by Cree McCree WHAT’S HAPPENING OMG. I can’t believe I posted that on Facebook! Whether it’s a compromising spring break photo or just a snarky comment they let fly, many Millennials are experiencing Facebook remorse. Over 60% of 12- to 24-year-olds think their friends’ Facebook profiles could hurt their reputations, while 48% say they’ve been […]

Rolling Bailouts: The Economic Crisis and Shifting Consumer Values

Times, you may have heard, are tough. Banks are failing, world markets are skittish and our entire economic system is being rewired. So there’s that. Earlier this month, Iconoculture’s Advisory Team took a look at the crisis. In addition to laying out some historical context, our Point of View brief on the topic offers high-level […]

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