Category Archives: Social Media

Gen Xers split their time between Facebook and face-to-face networking

March 21, 2013 – 6:43 am

by Hans Eisenbeis WHAT’S HAPPENING Even though Millennials get tons of cred for being tech native — born into a world of computers, cellphones and Xboxes — Gen Xers grew into these technologies during the early days of the Internet and the web. So it shouldn’t come as a surprise that they embraced technology that […]

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MEAT Podcast, Episode 17: Privacy issues, the Oscars and binge viewing

March 6, 2013 – 1:40 pm

by Andrew Hawn and Mike Garrison Media, Entertainment and Technology Strategists discuss privacy issues, the Oscars and binge viewing. For more information and to listen, click here and see below for articles mentioned in the talk: Stop Binge-Watching TV Ben Affleck’s Oscar Speech Revealed A Truth About Marriage

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IN THE MOMENT

March 6, 2013 – 9:38 am

by Hans Eisenbeis March madness is upon us. According to some, the term “March Madness” originally referred to the Canadian government’s habit of spending madly to meet budget numbers during the last month of their fiscal year in order to avoid cuts in the next cycle. So we have Canadians and profligate spending to thank. […]

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THE REAL-TIME RED ZONE

February 5, 2013 – 2:01 pm

by Robert van Alstyne Although the Super Bowl is always the biggest moment of the year in the American advertising industry, this year’s spots were largely lacking in memorable sizzle (particularly since so many brands opted to serve them up online in advance of game day). Sure, cleverly comedic spots from Samsung and Audi hit […]

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Mexico’s biggest bakery creates website to promote its wind energy

January 9, 2013 – 3:20 pm

by Gabriela Boylan WHAT’S HAPPENING Bimbo, the largest bread and pastry company in Mexico, has launched Bimbo Verde Parque Eólico (Green Bimbo Wind Park), a website that invites people to be part of a virtual wind farm. In October 2012, Bimbo inaugurated Piedra Larga, celebrated as the world’s largest wind farm for the food industry […]

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IT’S A WONDERFUL, SOCIAL LIFE

December 18, 2012 – 1:10 pm

by Hans Eisenbeis The holidays underscore some conflicts in the American psyche around instant gratification, conspicuous consumption and the ties that bind us to those on our gifting lists. These themes get a close-up in the annual TV-driven recurrence of It’s a Wonderful Life. At its core, the movie speaks to one of the most […]

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Pinterest photos help therapist gauge clients’ moods

December 11, 2012 – 2:45 pm

by Cree McCree WHAT’S HAPPENING Forget Rorschach tests. Pinterest is the latest therapeutic tool. Relationship counselor Crystal Rice scans people’s emotions by viewing the photos they post on the popular social media site. Rice, who runs Insieme Consulting in Hagarstown, MD, asks clients to pin pictures that reflect their mood every day. When clients return […]

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Laffster discovers what makes an app user laugh

December 4, 2012 – 2:59 pm

by Jana Branch WHAT’S HAPPENING For app users on the search for funny, Laffster has the answer. The content-discovery start-up serves up comedy based on a user’s online footprint. Its first app, Mock the Vote, focused on political comedy and was launched in time to lighten the 2012 election cycle. Apps focusing on other types […]

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AND “GANGHAM” FOR ALL

December 4, 2012 – 2:52 pm

by Robert van Alstyne By now you’ve probably seen “Gangnam Style,” the gloriously goofy music video from South Korean pop star Psy that recently eclipsed Justin Bieber’s “Baby” to become the most-viewed clip in YouTube’s history (a whopping 854 million views as of this writing). While it might appear that brands have little to learn […]

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BlueState/RedState dating sites let young adults show their true colors

November 27, 2012 – 2:27 pm

by Cree McCree WHAT’S HAPPENING Red state, blue state, which one is your true state? Young adults don’t have to second-guess each other’s politics thanks to an online dating service that works both sides of the aisle: BlueStateDate.com and RedStateDate.com. Cheeky videos at both sites help naive politicos unveil unworthy running mates. “Did you see […]

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DuckDuckGo gives privacy-prizing consumers a Google alternative

November 27, 2012 – 2:23 pm

by Robert van Alstyne WHAT’S HAPPENING Search engine startup DuckDuckGo is growing by leaps and bounds by giving consumers a streamlined search experience that prioritizes privacy. Unlike Google, DuckDuckGo does not track its users or attempt to generate personalized results based on previous searches. It’s also devoid of advertising clutter. What DuckDuckGo does have is […]

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Insurance companies use Facebook to reject or reduce claims

November 13, 2012 – 1:35 pm

by Hans Eisenbeis WHAT’S HAPPENING For years now, experts have been warning social media users to be careful what they post on their favorite websites because it can come back to haunt them in the future. In October 2012, author and attorney Chris Davis said that many insurance companies are now using sites like Facebook […]

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Lightt condenses time and life into sharable bursts

November 6, 2012 – 3:20 pm

by Jana Branch WHAT’S HAPPENING Add Lightt to the list of free social apps attempting to capture“the essence of experience” in a fast, sharable way. Lightt’s approach is to construct “highlights” — 10-second series of still photos that play back without sound in just over one second, then repeat. And repeat. Think of it as […]

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Not sure about that dish? Check Instagram for #menu pics

November 6, 2012 – 3:00 pm

by Tory Davis WHAT’S HAPPENING Recently opened restaurant Comodo in New York City observed numerous photos of their dishes on Instagram and realized that the platform could be used as a marketing tool. The business now prints “#comodomenu on Instagram” at the bottom of their menus, to clue diners in that photos exist and encourage […]

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