Category Archives: Uncategorized

SANDY’S SILVER LINING: MAKING A BUSINESS CASE FOR TWITTER

December 3, 2012 – 3:57 pm

by David Luttenberger Twitter proved its business case by keeping potentially thousands of CPG and packaging professionals, who were grounded by Sandy and unable to attend PackExpo, in the innovations loop, including Iconoculture VP/Packaging Strategist David Luttenberger. During the four days of PackExpo International 2012, which directly overlapped the approach, brunt and initial aftermath of […]

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A BRANDED RESPONSE TO SANDY

December 3, 2012 – 3:44 pm

by Katie Elfering Who performed well and who fell flat? In the wake of tragedies like Superstorm Sandy, some brands step up and offer assistance and solace to those affected. Other brands attempt to capitalize on the event via marketing messages. Either way, in our real-time, social-media-charged world, a mis-tweet, poorly timed email or off-tone […]

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TAKING A BITE FROM APPLE

January 17, 2012 – 2:18 pm

by Robert van Alstyne Want to know the hot tech product that every consumer will be hankering for in 2012? Then don’t bother attending the Consumer Electronics Show. Although the annual trade show still draws 140,000+ attendees every year, major industry players increasingly prefer unveiling their most prized products away from the fray. The biggest […]

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THE BANK OF FRIENDS AND FAMILY

November 22, 2011 – 3:32 pm

by Gwyneth Holland, Sr. Editor, Europe If global news is anything to go by, Europe isn’t having its finest hour right now, with economies failing, nations backbiting and some consumers raging. But while the politicians bicker about fiscal responsibility and the eurozone dream, more European consumers are quietly finding ways to cope with straitened times. […]

By iconoculture | Also posted in Consumer Trend, Consumers, Economy, Money/Spending | Tagged , , , , | Comments Off

Degrees of separation: Dutch heartbreak hotel’s weekend divorces

August 9, 2011 – 3:43 pm

by Sairica Rose WHAT’S HAPPENING Breaking up is never easy to do, but the Dutch Heartbreak Hotel service offers separating couples a speedy and well-assisted divorce in 48 hours (Springwise.com, 13 July 2011). For €2,500, the estranged couple is booked into separate 5-star hotels for a weekend, while the company handles all the paperwork. Financial […]

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This CSA vineyard takes requests and delivers

August 5, 2010 – 7:40 am

by Tory Davis WHAT’S HAPPENING Enlightenment Wines, in New York’s lush Hudson River Valley, claims to put the “alchemy back in alcohol” with its Community Supported Alcohol delivery program — it’s so community friendly, members can even suggest new wines (TastingTable.com 7.12.10). Winemaker Raphael Lyon hand-delivers a dozen mixed bottles to members four times a […]

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What makes for a fashionable pantry?

May 20, 2010 – 6:27 am

by Grace Jidoun WHAT’S HAPPENING Did you know turmeric is in? The New York Times‘ T debuts “The New Staples,” a column spotlighting exotic or obscure ingredients that are showing up in restaurants and the kitchens of adventurous eaters. Vadouvan, Buddha’s hand (a claw-shaped citron) and duck hearts have all been featured, and in case […]

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PORTION PATROL

February 23, 2010 – 4:25 pm

by Lisa Pierce WHAT’S HAPPENING At a time when pennywise consumers have learned (reluctantly?) to stomach cutbacks in consumption, PepsiCo hopes to convince them to be pound smart. The global soda marketer is upsizing bottles of their low-sugar brands in the U.K. to “encourage” healthier drinking habits and help oversized Brits downsize their girth (FoodProductionDaily.com […]

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“Go ahead, kid. Throw rocks!” 50 Dangerous Things parents should allow

February 3, 2010 – 8:41 am

by Hans Eisenbeis WHAT’S HAPPENING We’ve been tracking for some time the “Free Range Kids” movement — an idea spawned by blog and book to loosen the apron strings of today’s obsessively protective moms and dads. That mindset is strongly nostalgic: Let kids play outside unsupervised, give them building blocks for birthdays instead of video […]

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Primal urge: The hunter-gatherers of New York City

January 27, 2010 – 7:34 am

by Nina Elder WHAT’S HAPPENING A small subset of New York City dwellers is going back — way back — to a prehistoric way of life (NYTimes.com 1.10.10). These elemental 20- and 30somethings (called cavemen, paleos or hunter-gatherers) believe in a lifestyle that’s more similar to that of our very ancient ancestors. They eat large quantities of […]

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Questionable Facebook photo? Wisk-It!

November 25, 2009 – 4:00 pm

by Anna Otieno WHAT’S HAPPENING Detergent brand Wisk has figured out a way to get rid of pesky stains of the online variety. It recently introduced Wisk-It, a Facebook application that aims to remove offensive or unwanted pictures from Facebook profiles. Wisk-It allows Facebook users to aggregate friends’ photos, identify offending pics, and send their […]

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OF NOTE: Recession reflections; queuing; social networking; buying carbon offsets (11.23.09)

November 24, 2009 – 7:05 am

-Reflecting on The Great Recession: an animated map shows unemployment growth by region and a Congressional committee considers the effectiveness of TARP bailouts. [Map via Daring Fireball] -Quebecois citizens seeking H1N1 vaccines needn’t queue for long, thanks to a regional health official inspired by Disney World’s Fastpass. If wait times exceed one hour, health workers […]

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Young nonbelievers build their own communities

September 16, 2009 – 6:00 am

by Cree McCree WHAT’S HAPPENING Young nonbelievers are coming out of the closet. Instead of hiding their views, they’re meeting to share ideas in campus groups like the Secular Students Alliance and online communities like Friendly Atheist. One in four Americans under age 30 are atheists or agnostics according to the Pew Forum on Religion […]

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Podcast: Sprains, Trains, and Automobiles

August 19, 2009 – 4:02 pm

Derek Stubbs, Gregg Archibald and Hans Eisenbeis discuss signs of recovery, failing banks and striped toothpaste. Download this week’s economic podcast here: Sprains, Trains, and Automobiles: Bottoms Up Week 27 37 min., 1 sec.

By Iconoculture | Also posted in Economic meltdown, Economy, Money/Spending, Podcasts | Tagged , , , , , , , , | Comments Off

Who walks away from an underwater mortgage?

July 16, 2009 – 6:00 am

by Hans Eisenbeis WHAT’S HAPPENING A June 2009 academic study from the University of Chicago looks very closely at the factors which influence some Americans with negative equity to walk away from their homes, even if they could afford to continue making mortgage payments. The mathematical tipping point: The researchers found that homeowners whose negative […]

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