Tag Archives: ABC

A BRANDED RESPONSE TO SANDY

by Katie Elfering Who performed well and who fell flat? In the wake of tragedies like Superstorm Sandy, some brands step up and offer assistance and solace to those affected. Other brands attempt to capitalize on the event via marketing messages. Either way, in our real-time, social-media-charged world, a mis-tweet, poorly timed email or off-tone […]

ABC sitcoms go bicultural, ads and all

by Abelardo de la Pena Jr. WHAT’S HAPPENING Two must-watch ABC sitcoms in a SoCal bicultural midlifer household took on a bicultural turn themselves, commercials and all (Iconoculture observation, 11 May 2011). In Modern Family, Gloria, played by Sofia Vergara, gets her husband Jay to hear a business pitch from her friend Guillermo. Jay berates […]

TRIPPING UP ON THE RED CARPET

by Robert van Alstyne Any way you look at it, the 83rd Annual Academy Awards telecast was a dud. Fresh-faced cohosting talents James Franco and Anne Hathaway fell flat both critically and commercially. And ratings among viewers ages 18-49 were down 12% from last year (Variety.com, 28 February 2011). But the accompanying online chatter soared. […]

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