Tag Archives: Abelardo de la Peña Jr.

Immigrants fatten up to fit in

June 14, 2011 – 8:34 pm

by Abelardo de la Pena Jr. WHAT’S HAPPENING We’ve told you about how some recent immigrants to the U.S. start eating unhealthy food, gain weight and become susceptible to diabetes and heart disease. Now, a University of Washington Department of Psychology study shows that some immigrants choose high-calorie American dishes to prove their American-ness. Asian […]

By Iconoculture | Posted in Consumer Trend, Food/Beverage, Multicultural | Also tagged , , , , , , , , | Comments Off

ABC sitcoms go bicultural, ads and all

June 7, 2011 – 1:09 pm

by Abelardo de la Pena Jr. WHAT’S HAPPENING Two must-watch ABC sitcoms in a SoCal bicultural midlifer household took on a bicultural turn themselves, commercials and all (Iconoculture observation, 11 May 2011). In Modern Family, Gloria, played by Sofia Vergara, gets her husband Jay to hear a business pitch from her friend Guillermo. Jay berates […]

By Iconoculture | Posted in Consumer Trend, Health, Multicultural, Television, Transportation | Also tagged , , , , , , , , , , | Comments Off

BEING HEARD

May 11, 2011 – 9:23 am

By Abelardo de la Pena Jr. Most violent incidents — a school shooting or a shopping-center murder spree — provoke anguish, anger and sympathy. But among some Latinos, those events are cause for another layer of anxiety, as they wonder if the perpetrator was someone from their own ethnic group. If not, there’s an exhale […]

By Iconoculture | Posted in Consumers, Culture, Latino, Social Media | Also tagged , , , , , , , , , | Comments Off

On both sides of the border, Latino men are undergoing makeovers

April 20, 2011 – 5:00 am

by Abelardo de la Pena Jr. WHAT’S HAPPENING As immigrants continue to stream into the U.S. from Latin America, although at slower rates, their cultural influence continues. They’re shaping the cultural and consumer behavior of U.S. Latino men. Machismo is out; good grooming and work/family balance are in. In various parts of Latin America, the […]

By Iconoculture | Posted in Consumer Trend, Culture, Fashion, Health/Beauty, Latino | Also tagged , , , , , , , , , , | Comments Off

Latino farmers a growing force in Florida

March 29, 2011 – 1:52 pm

by Abelardo de la Pena Jr. WHAT’S HAPPENING Latinos claim the highest rate of new farmers in the nation, and their ranks are growing in Florida in particular. They’re contributing to local economies and introducing new fruits and vegetables to market. Florida has more than 3,100 farms and agriculture-related business where Latinos are the principal […]

By Iconoculture | Posted in Consumer Trend, Latino | Also tagged , , , , , , , , , | Comments Off

MULTICULTURAL PUZZLE

March 16, 2011 – 7:30 am

by Abelardo de la Pena Jr. Like a jigsaw puzzle with 308,745,538 pieces (the U.S. population, according to the 2010 Census), the nation’s demographic profile is being pieced together state by state, county by county, city by city. One thing is certain: America is becoming more diverse, and the diversity is spreading, with multicultural populations […]

By Iconoculture | Posted in Consumers, Multicultural | Also tagged , , , , , , , | Comments Off

Caring for Latino elders is a family matter

March 10, 2011 – 11:38 am

by Abelardo de la Pena Jr. WHAT’S HAPPENING Family caring for family: That’s the core of familialismo, the expectation that family members support one another. As Latinos live longer, adult children are increasingly taking on the job of caring for their elders. Nonprofits are stepping in to provide guidance and resources. Latinos continue to use […]

By Iconoculture | Posted in Consumer Trend, Health, Latino | Also tagged , , , , , , , , | Comments Off

Portland map aims to get Latinos biking and hiking

March 3, 2011 – 10:10 am

by Abelardo de la Pena Jr. WHAT’S HAPPENING In Portland, OR, people bike or walk just about everywhere. To get Latinos to join in, Metro, the elected regional government and healthcare giant Kaiser Permanente are partnering to create a bilingual biking and hiking map. The project, called “Vámonos,” will promote existing biking and walking routes […]

By Iconoculture | Posted in Consumer Trend, Fitness, Latino, Transportation | Also tagged , , , , , , , , , , , , | Comments Off

No, no, we won’t go: In Chicago, Latina moms sit in for their kids

February 1, 2011 – 1:58 pm

by Abelardo de la Pena Jr. WHAT’S HAPPENING We’ve told you about how immigrant Latina moms are taking a more proactive role in their children’s education. In Chicago, a group took to civil disobedience — a 43-day occupation of a field house on the campus of Whittier Elementary School — to reverse an order for […]

By Iconoculture | Posted in Consumer Trend, Latino, Parents | Also tagged , , , , , , | Comments Off

L.A. discounts the arts for a month

January 26, 2011 – 9:19 am

by Abelardo de la Pena Jr. WHAT’S HAPPENING L.A.’s Music Center, usually a nighttime attraction, was a beehive of arts, culture and acrobatics on a recent wintry afternoon as government and cultural leaders launched L.A. Arts Month (Iconoculture observation, 5 January 2011). It’s a promotion encouraging residents and visitors to seek out cultural experiences in […]

By Iconoculture | Posted in Consumer Trend, Culture, Latino | Also tagged , , , , , , , , , , , | Comments Off

Tecate encourages Latino men to celebrate responsibly

January 19, 2011 – 3:05 pm

by Abelardo de la Pena Jr. WHAT’S HAPPENING Tecate wants consumers to enjoy celebrations with friends and family. The caveat? The beer brand is hoping that Latino men pay attention to safety and responsibility with the help of its social responsibility campaign, which goes by the acronym A.U.A.N.T.C (pronounced ah-goo-AHN-tay-say). Modeled after the word aguantese, […]

By Iconoculture | Posted in Consumer Trend, Food/Beverage, Latino | Also tagged , , , , , , , , , , , , , | Comments Off

SHOPPING CENTER, COMMUNITY CENTER

January 19, 2011 – 2:35 pm

by Abelardo de la Pena Jr. La Toscana Village in Casa Adobes, AZ, is a Safeway-anchored shopping center with a Cold Stone Creamery, Starbucks, La Salsa and other branded and local tenants. Just north of downtown Tucson, it was a familiar place for the people who attended Representative Gabrielle Giffords’ first Congress on Your Corner […]

By Iconoculture | Posted in Consumers, Multicultural, Retail | Also tagged , , , , , , , , , , | Comments Off

Tek Lado: A print pub for U.S. Latino geeks and gadget freaks

January 5, 2011 – 1:21 pm

by Abelardo de la Pena Jr. WHAT’S HAPPENING Bicultural Latinos are getting their geek on, and Philadelphia-based Tek Lado is leading the way. The free magazine — whose name translates to “tech side,” or as a play on the Spanish word for keyboard (teclado) — features articles on technology, gadgets, smartphones, gaming and more (Businessweek.com, […]

By Iconoculture | Posted in Consumer Trend, Media, Multicultural, Technology | Also tagged , , , , , , , , | Comments Off

McDonald’s serves up social media to multiculturals

December 14, 2010 – 12:45 pm

by Abelardo de la Pena Jr. WHAT’S HAPPENING McDonald’s has served billions and billions of burgers. The fast food giant is also in the social media business in a big way, using Facebook, Twitter and blogs to connect with multicultural consumers. McDonald’s partnered with PapiBlogger.com’s family road trip as they visited notable McDonald’s restaurants in […]

By Iconoculture | Posted in Consumer Trend, Food/Beverage, Media, Multicultural | Also tagged , , , , , , , , , , | Comments Off

Multicultural characters add realism to YA science fiction and fantasy

November 30, 2010 – 3:57 pm

by Abelardo de la Pena Jr. WHAT’S HAPPENING Science fiction and fantasy literature written for children and young adults is white-hot — and, for the most part, populated with white heroes. Tu Books is out to change that, starting with the publication of its first set of books featuring multicultural characters. Book editor Stacy Whitman, […]

By Iconoculture | Posted in Consumer Trend, Media, Multicultural | Also tagged , , , , , , , , , , , , | Comments Off
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