Tag Archives: Abelardo de la Peña Jr.

Music and dance bridging the U.S.-Cuba divide

November 17, 2010 – 4:57 pm

by Abelardo de la Pena Jr. WHAT’S HAPPENING We’ve told you about the U.S. loosening its restrictions on travel to and from Cuba. Cultural aficionados are grateful beneficiaries. Wynton Marsalis and the Jazz at Lincoln Center Orchestra ended a weeklong residency in Havana with a rousing finale, bringing onstage 15 Cuban musicians, including Dayrón Rodríguez, […]

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Convenience is key to keeping this multigenerational kitchen cooking

November 15, 2010 – 10:40 am

by Abelardo de la Pena Jr. WHAT’S HAPPENING It gets crowded and complicated with three generations living in a smallish downtown L.A. loft. A bicultural couple keeps it simple for the one meal they, their two daughters (ages 34 and 18) and two-year-old granddaughter share daily: dinner (Iconoculture observation, October 2010). Working mom Linda takes […]

By Iconoculture | Posted in Consumers, Food/Beverage, Latino, Parents | Also tagged , , , , | Comments Off

As Latino voter motivation lags, orgs use grassroots techniques

November 8, 2010 – 8:41 am

by Abelardo de la Pena Jr. WHAT’S HAPPENING In the 2008 elections, 79.9% of registered U.S. Latinos voted (WCVI.edu, October 2010). Will Latino voters duplicate that high rate in the 2010 midterms? One poll sees a noticeable lack of enthusiasm among potential Latino voters. Grassroots efforts, however, are making strides in voter registration and participation. […]

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Walgreens puts Latino products in a Corner

October 21, 2010 – 5:51 am

by Abelardo de la Pena Jr. WHAT’S HAPPENING With more than 7,500 stores nationwide, Walgreens stores are fairly easy to find. Now, the retailer is making it easy for shoppers to locate Latino products via its Community Corner program. During Hispanic Heritage Month in October 2010, the retailer’s diversity initiative is featuring products like the […]

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U.S. Latino shoppers are seasonal, socially responsible and scared

October 11, 2010 – 6:11 pm

by Abelardo de la Pena Jr. WHAT’S HAPPENING According to three new studies, U.S. Latino shoppers are different from the general market in three ways: They shift behaviors seasonally; they more highly value brands’ social responsibility; and they’re shopping less because of anti-immigrant laws. A shopper experience study by the Integer Group and M/A/R/C Research […]

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Bakery co-op shares wisdom and wealth with new hires

October 4, 2010 – 5:35 am

by Abelardo de la Pena Jr. WHAT’S HAPPENING Old way to staff a new neighborhood business: Put out the want ad signs, then hire and fire at will. The Arizmendi Bakery way: Work with community-based organizations to recruit, train and employ residents who’ll have the opportunity to become coowners. When the Bay Area bakery chain, […]

By Iconoculture | Posted in Consumer Trend, Food/Beverage, Work | Also tagged , , , , | Comments Off

alt.latino: Public radio’s take on Latin Alternative

September 20, 2010 – 11:00 am

by Abelardo de la Pena Jr. WHAT’S HAPPENING When cumbia mixes with electronica, or dancehall meets Dominican merengue, that’s Latin Alternative, as defined by the hosts of alt.latino, a podcast and blog on National Public Radio’s music site. The theme-based weekly show surveying the new Latino soundscape is hosted by Argentina-born Jasmine Serena Garsd and […]

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HISTORY REPEATING

September 14, 2010 – 12:25 pm

by Abelardo de la Pena Jr. In 1932 the city of Los Angeles hired David Alfaro Siqueiros, a Mexican artist who influenced such greats as Jackson Pollock, to design a bucolic scene on a wall overlooking Olvera Street, an alleyway converted to resemble a tourist-friendly Mexican village. Working at night with donated equipment and supplies, […]

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Multiracial rapper heats up the hip hop and fashion scene

September 13, 2010 – 10:39 am

by Abelardo de la Pena Jr. WHAT’S HAPPENING Blaxican in the house! Scott Ramon Seguro Mescudi, a.k.a. Kid Cudi, is heating up the hip hop scene with a rap style inspired by groups like A Tribe Called Quest; a flexible view of fashion ranging from Japanese-inspired street style to tailored suits; and an alter ego […]

By Iconoculture | Posted in Consumer Trend, Entertainment, Fashion, Multicultural | Also tagged , , , , , , , | Comments Off

Telemundo reaching consumers out of home, digitally

August 22, 2010 – 7:49 pm

by Abelardo de la Pena Jr. WHAT’S HAPPENING Digital OOH (out of home) advertising refers to ad-delivering digital screens in public places like train terminals, clinic waiting areas and restaurants. One way to say it in Spanish is Telemundo en Tu Mundo (Telemundo in Your World), as the broadcaster launches an OOH network (HispanicAd.com 8.6.10). […]

By Iconoculture | Posted in Consumer Trend, Latino, Technology, Television | Also tagged , , , | Comments Off

Five U.S. Latinos Go Forth in a Levi’s-branded adventure

August 9, 2010 – 5:40 am

by Abelardo de la Pena Jr. WHAT’S HAPPENING In 2009, Levi’s challenged consumers to “Go Forth” in a campaign embracing the brand’s pioneering spirit. In 2010, five young U.S. Latinos are heeding the call, traveling along the Pan-American Highway to learn about their heritage, engage in community projects and record their adventures for viewing on […]

By Iconoculture | Posted in Consumer Trend, Fashion, Latino, Television | Also tagged , , , , , , | Comments Off

To Mexicans, Palmolive is a hair care brand, too

July 26, 2010 – 5:42 am

by Abelardo de la Peña Jr. WHAT’S HAPPENING Palmolive is for dishes, right? Yes, but it’s also a favorite for hair in Mexico. Palmolive Caprice shampoos and conditioners are being stocked on Wal-Mart shelves in stores serving predominantly Latino populations. Colgate-Palmolive is banking on identifying products that Latinos miss from their home countries and importing […]

By Iconoculture | Posted in Beauty, Consumer Trend, Latino | Also tagged , , , , , , , | Comments Off

Capital One turns teens into bankers at school branches

July 9, 2010 – 7:10 pm

by Abelardo de la Peña Jr. WHAT’S HAPPENING Trying to stretch an allowance is challenging enough for high school students. At three New York City-area high schools’ student-run banks, money management is something to learn, teach others and put to use. Harlem’s Thurgood Marshall Academy for Learning and Social Change, where the majority of students […]

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Curling up to a good cuento (story), by the phone

June 29, 2010 – 7:11 am

by Abelardo de la Peña Jr. WHAT’S HAPPENING Not all familias hungering for children’s books in Spanish have access to the library. But chances are, they do have a phone. That’s why Pennsylvania’s Berks County Library System is collaborating with Kutztown University for a free call-in service connecting families with recordings of Spanish-language children’s stories […]

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Wedding planners helping couples merge cross-cultural traditions

June 9, 2010 – 4:05 pm

by Abelardo de la Peña Jr. WHAT’S HAPPENING A wedding is a special but stressful event. When the couple come from two different cultures, it’s challenging to incorporate both sets of traditions. A growing number of wedding planners are helping out. Berkeley, CA-based ZahZoom Weddings helped Rachel Carroll, of Jewish faith, and Trinidadian Michelle Matt […]

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