Tag Archives: Apple

A BRANDED RESPONSE TO SANDY

December 3, 2012 – 3:44 pm

by Katie Elfering Who performed well and who fell flat? In the wake of tragedies like Superstorm Sandy, some brands step up and offer assistance and solace to those affected. Other brands attempt to capitalize on the event via marketing messages. Either way, in our real-time, social-media-charged world, a mis-tweet, poorly timed email or off-tone […]

By Iconoculture | Posted in Consumers, Media, Retail, Uncategorized | Also tagged , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

TAKING A BITE FROM APPLE

January 17, 2012 – 2:18 pm

by Robert van Alstyne Want to know the hot tech product that every consumer will be hankering for in 2012? Then don’t bother attending the Consumer Electronics Show. Although the annual trade show still draws 140,000+ attendees every year, major industry players increasingly prefer unveiling their most prized products away from the fray. The biggest […]

By Iconoculture | Posted in Uncategorized | Also tagged , , , , , , , , , , , , , | Comments Off

THE IPHONE 4S: IS APPLE PHONING IT IN?

October 4, 2011 – 3:29 pm

by Robert van Alstyne It’s a testament to technology’s ascendant role in pop culture that today’s Apple press conference had more consumer buzz than any new TV show this fall season. With media-saturated consumers’ tastes increasingly splintered, gadget lust is now one of the last common denominators uniting the masses. Heading into today’s press conference, […]

By Iconoculture | Posted in Consumer Trend, Media, Technology | Also tagged , , , , , | Comments Off

Media, Entertainment and Technology Podcast: Summer Cable Television

July 27, 2011 – 6:31 am

by Andrew Hawn, Nancy Robinson, Katie Elfering, Robert van Alstyne and Mike Garrison Media, Entertainment and Technology Strategists rant on the news of the week.  Tune in for opinions on Spotify, Apple and Hulu, and more specifically, some thoughts around summer cable television. To listen to the podcast, click here. Referenced in the podcast:  The […]

By Iconoculture | Posted in Consumer Trend, Entertainment, Media, Technology | Also tagged , , , , , , , , , , | Comments Off

A GENIUS BAR FOR FASHION

July 19, 2011 – 2:30 pm

by Charlotte Beal My husband told me he wanted to “refresh” his wardrobe. Cue the shirts cartoonishly flying out of the closet as he parsed what would go to Goodwill and what was classically hip. Now he has embarked on the procurement phase, which involves finding trusted style advice with a minimum of human interaction. […]

By Iconoculture | Posted in Consumers, Fashion | Also tagged , , , , , , , , , , , | Comments Off

FINOVATE OR DIE

May 24, 2011 – 1:46 pm

by Hans Eisenbeis How does a computer company become the world’s largest music seller? That’s precisely what Apple did with iTunes, surpassing Wal-Mart back in 2008 as the biggest retailer of recorded music (USAToday.com, 2 April 2008). Record labels are still scratching their heads trying to figure out what happened, but it’s safe to say […]

By Iconoculture | Posted in Consumer Trend, Money/Spending | Also tagged , , , , , , , | Comments Off

STORM CLOUDS AHEAD

April 15, 2011 – 11:10 am

by Robert van Alstyne Strap on your seatbelts, media lovers, because as content makes its ascent into the cloud and clashes break out between owners and distributors, it appears that all of us will be in for a bit of turbulence. Amazon recently shook the already wavering record industry with the unveiling of its Cloud […]

By Iconoculture | Posted in Consumers, Entertainment, Media | Also tagged , , , , , , | Comments Off
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