Tag Archives: Badass brands

FROM BROCCOLI TO ONLINE INSIGHTS

by Josh Kimball Each year, Iconoculture throws a consumer insights extravaganza-cum-raging poolside sleepover. This year’s Iconosphere is just months away — it takes place in L.A. May 17-19 — so around here, the research is flying. One of the ways we’re trying to better understand consumer mood and motivation is through social media research. I’ll […]

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