Tag Archives: Beringer Vineyards

Beringer campaign pairs wine with Latino lifestyles

by Rocio Zamora Arzola WHAT’S HAPPENING One winery is doing more than just toasting increased U.S. Latino wine consumption. Beringer Vineyards is launching a multifaceted campaign targeting Latinos’ growing thirst for the fruit of the vine. Its approach: making wine part of Latino traditions. Since 2005, wine consumption among Latinos has grown by 35%, about […]

Follow

Get every new post delivered to your Inbox.

Join 110 other followers