by Sarah Barker WHAT’S HAPPENING Goodbye, pristine mom calmly cuddling blue-eyed baby; hello, real world. Target’s new baby ads, dubbed Big Baby Billboard, focus on the chaos and absurdity of parenting (AdAge.com, 29 December 2010). Responding to parent research, Target moved from idealism to realism in their advertising, focusing on the baby rather than the […]
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