Tag Archives: BMW

Does that car come in brown?

by Stefania Revelli WHAT’S HAPPENING Silver, white and now brown. After nearly phasing out a few years ago as a preferred car color, brown is making a comeback (Yahoo.com, August 2012). According to Jane Harrington, global color manager of PPG, brown evokes feelings of stability, authenticity and comfort that are reminiscent of appreciated lifestyle indulgences […]

Moneyed Millennials crave old-school luxury brands

by Cree McCree WHAT’S HAPPENING Chanel and BMW are sitting pretty with young lush lifers. The old-school luxury brands scored the top two spots in the first annual L2 Gen Y Prestige Brand Rankings, which surveyed high-earning Millennials from 45 countries (MarketingDaily 5.5.10). As you’d expect, cars drew the most male votes, snagging 8 of […]

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