Tag Archives: Boomers

GONE FISHING

May 14, 2013 – 7:14 am

by Charlotte Beal Facebook might not be the place to reveal one’s out-of-town status, but CEB Iconoculture’s Weekly Highlight simply can’t go unbroadcast, at least in newsletter form: Today, many of our clients have gone fishing — for insights, that is. We’re all waking up in Miami Beach to a full day-and-a-half of consumer-trend presentations […]

By Iconoculture | Posted in Consumer Trend, Consumers, Food/Beverage, Media, Money/Spending | Also tagged , , , , , , , , | Comments Off

More households headed by 75+ consumers, many of whom live alone

December 4, 2012 – 3:05 pm

by Cree McCree WHAT’S HAPPENING The graying of America is picking up steam as Boomers cross into Medicare country. But that trend was well under way before the first Boomer turned 65. In 2010, 1 out of every 10 US households was headed by a consumer age 75 or older, according to Census Bureau data […]

By Iconoculture | Posted in Consumer Trend, Consumers, Home | Also tagged , , , , , , , , | Comments Off

Forever-young Boomers give short shrift to living wills

December 6, 2011 – 2:06 pm

by Cree McCree WHAT’S HAPPENING Why worry about dying during the prime of life? 64% of Boomers don’t have a living will or healthcare proxy for end-of-life decisions, according to an Associated Press-LifeGoesStrong.com poll (HuffingtonPost.com, 16 November 2011). Living wills aren’t just for seniors; prudent people of all ages keep them on file so their […]

By Iconoculture | Posted in Consumer Trend, Health | Also tagged , , , , , | Comments Off

New York Times-backed mag targets 60something Boomers

January 26, 2011 – 9:15 am

by Cree McCree WHAT’S HAPPENING Life begins at 65. As the Boomer hordes start to tackle tough aging issues — health, relationships, housing, money — the New York Times aims to lend a hand with Your Guide to Better Living, a print magazine and website launching on March 1, 2011. Premiering in Sarasota, FL (a […]

By Iconoculture | Posted in Consumer Trend, Media | Also tagged , , , , , , , | Comments Off

Easy-riding trikes help older bikers hit the road

October 21, 2010 – 5:45 am

by Cree McCree WHAT’S HAPPENING Aging bikers don’t have to hang up their helmets when aches and pains make it tough to ride. Boomers and even Matures are taking to the streets on motorcycle trikes, which pack the power of a chopper with the comfort of a car (ABCNews.com 1.24.10). Trikes go easy on the […]

By Iconoculture | Posted in Consumer Trend, Transportation | Also tagged , , , , , , , | Comments Off

PORTION PATROL

February 23, 2010 – 4:25 pm

by Lisa Pierce WHAT’S HAPPENING At a time when pennywise consumers have learned (reluctantly?) to stomach cutbacks in consumption, PepsiCo hopes to convince them to be pound smart. The global soda marketer is upsizing bottles of their low-sugar brands in the U.K. to “encourage” healthier drinking habits and help oversized Brits downsize their girth (FoodProductionDaily.com […]

By Iconoculture | Posted in Uncategorized | Also tagged , , , , , , , , , , , | Comments Off

Channel One doc tracks young people’s changing values

January 13, 2010 – 11:02 am

by Cree McCree WHAT’S HAPPENING How do today’s Millennials compare with the Woodstock generation? Using a 1969 CBS News special as a model, Channel One conducted in-depth interviews with 1,300 young people nationwide for Then and Now: 1969-2009. Among the key findings: The generation gap has closed. 64% of the current crop enjoy spending time […]

By Iconoculture | Posted in Consumers, Culture | Also tagged , , , , , , , , | Comments Off

Open-bottom cabinet lets dishes drip-dry

January 4, 2010 – 6:22 am

by Nissa Hanna WHAT’S HAPPENING An 800-square-foot guesthouse leaves little room for a dishwasher, so Boston-based Moskow Linn Architects came up with a creative solution to dry the dishes. The firm built a custom cabinet that combines dish storage and drying functionality. Instead of a solid bottom, the above-counter cabinet has racks that let wet […]

By Iconoculture | Posted in Home | Also tagged , , , , , , , , | Comments Off

Silver scholars enjoy stress-free learning as auditors

December 4, 2009 – 8:36 am

by Cree McCree WHAT’S HAPPENING Older Americans are heading back to school — not to earn degrees, but for the sheer joy of learning. Auditing college courses keeps aging minds nimble without the stress of exams and grades. As Boomers hit their retirement years, taking classes for fun instead of credits is on the rise. […]

By Iconoculture | Posted in Culture | Also tagged , , , , , , , | Comments Off

401(k) accounts stage a comeback?

November 20, 2009 – 9:07 am

by Cree McCree WHAT’S HAPPENING Good news for Boomers battered by the downturn: Retirement accounts are bouncing back. On September 30, 2009, the median 401(k) at Vanguard Group was up 7% from September 2007, when the market was at its peak (WSJ.com 10.21.09). More than half of Vanguard clients in the 45-to-65+ age range had […]

By Iconoculture | Posted in Consumer Trend, Economy | Also tagged , , , , , | Comments Off

Potty project: Rear Projection TV Urinal

September 2, 2009 – 6:00 am

by Paul Katz WHAT’S HAPPENING Who says drinkers can’t multitask? The Horse Bazaar bar in Australia has created the world’s first Rear Projection TV Urinal. The projector displays a continuous image on the back of the urinal so viewers won’t miss a minute of their favorite show while taking some “me” time; in the more […]

By Iconoculture | Posted in Consumer Trend, Entertainment, Television | Also tagged , , , , , , , | Comments Off

Online platforms report, analyze and criticize immigration policies

August 24, 2009 – 6:00 am

by Abelardo de la Peña Jr. WHAT’S HAPPENING Discussion on the hot-button issue of immigration is wide-ranging on the Web, as journalists, pundits and activists go online to report, analyze and criticize. Joaquin Ramon Herrera, a.k.a. Nezua, offers nuanced perspectives and commentary as The Unapologetic Mexican. The writer/filmmaker/illustrator writes on immigration with regularity, including a […]

By Iconoculture | Posted in Consumer Trend, Latino, Media, Multicultural | Also tagged , , , , , , , , , | Comments Off

San Francisco to citizens: Recycle and compost or else

August 20, 2009 – 6:00 am

by Lisa Leonard WHAT’S HAPPENING In June 2009, the San Francisco Board of Supervisors approved a proposal for the most comprehensive mandatory recycling and composting law in the nation — part of the city’s effort to achieve zero waste by 2020 (SFGate.com 6.10.09). Beginning in fall 2009, every household and business must sort refuse into […]

By Iconoculture | Posted in Consumer Trend, Green, Sustainability | Also tagged , , , , , , , | Comments Off

Stix: Fat-burning for the technology age

August 19, 2009 – 6:00 am

by Stefania Revelli WHAT’S HAPPENING Calling all calorie counters: Graphic designer Cyrene Quiamco has introduced Stix, a concept phone she claims will help burn calories while charging (Textually.org 7.19.09). The phone — which attaches to the wrist, purse or belt — only recharges when users jog, jump, shake, stroll or perform other modes of physical […]

By Iconoculture | Posted in Consumer Trend, Fitness, Technology | Also tagged , , , , , , | Comments Off

Payday loans: Even worse than critics say

August 7, 2009 – 6:00 am

by Hans Eisenbeis WHAT’S HAPPENING A new study by the Center for Responsible Lending finds that the payday loan industry is not nearly as good as advertised for unbanked and underbanked consumers (Consumerist.com 7.14.09). Payday loans are targeted at lower income consumers who have no other access to credit. They receive a loan in advance […]

By Iconoculture | Posted in Consumer Trend, Money/Spending | Also tagged , , , , , , , , | Comments Off
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