Tag Archives: Cause consumption

This ATM donates half its $2 fee to charity

by Hans Eisenbeis WHAT’S HAPPENING A new ATM machine may soon crop up in New York City with a unique transaction fee. The Choose Change ATM charges a relatively low $2 per withdrawal, but uses $1 of that to fund one of eight charities. ATM users can choose which charity they’d like half their transaction […]

All together now: Jumo looks to lead philanthropy 2.0 movement

by Anna Otieno WHAT’S HAPPENING Chris Hughes, cofounder of Facebook and mastermind of MyBarackObama.com, has shifted gears to create Jumo, a site meant to leverage social-media savvy to bolster volunteerism and philanthropy on a global scale. Jumo, which means “together in concert” in the West African Yoruba language, is an online platform that will connect […]

Santa Cause

by Mandy Levenberg A little thing called “recession” is not going to get in the way of cause consumers’ priorities during the holiday season. It remains to be seen exactly how much cause is a competitive marketing advantage as shoppers consider and re-consider whether they should spend at all. But consumption justification, a feel-good purchase […]

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