Tag Archives: Charlotte Beal

GONE FISHING

by Charlotte Beal Facebook might not be the place to reveal one’s out-of-town status, but CEB Iconoculture’s Weekly Highlight simply can’t go unbroadcast, at least in newsletter form: Today, many of our clients have gone fishing — for insights, that is. We’re all waking up in Miami Beach to a full day-and-a-half of consumer-trend presentations […]

OUR FACELIFT, WITH THANKS TO YOU

by Charlotte Beal Why, yes, thank you for noticing. We’ve had some work done. CEB Iconoculture’s website looks very different, but in a beauty + brains kind of way. Allow us to explain: We went to hundreds of you, our clients, to solicit feedback on how our site could serve you better. You wanted more […]

CEB Iconoculture’s Big Ideas 2013 Series: Meet 1 of 5

by Charlotte Beal Iconoculture’s food and beverage team thinks, breathes and dreams in comestibles trends in order to keep marketers on their toes. When we take stock at the end of every year to come up with the biggest of the Big Ideas, sometimes the waters seem a little murky – flooded with niche, stale […]

A “BIG” ALERT

by Charlotte Beal The food trends that need to die. The home design trends we’re sick of. The top beauty picks of 2012. Media and future-casting companies are swirling with their picks for year-end content, but Iconoculture is different. Our Big Ideas 2013 series, rolling out now, dives deep into five influential market shifts that […]

A TASTE OF LEVITY

by Charlotte Beal Consumers are tired and stressed. So who has the energy to care about eating the PC way all the time? Fewer people — that’s who. More citizens (not just eat-to-live types, but even the live-to-eat ones) are looking for a little fun, relaxation and subversion in their vittles. Workers have a right […]

FOODIE PARENTS’ FATIGUE

by Charlotte Beal In recent years, it became hip for parents to turn away from the convenience products so carefully crafted by the food industry starting in the ’50s. A whole cohort of parents ditched ready-makeable packaged foods in favor of homemade baby food, farmers’-market produce and DIY preserves. All this as older generations of […]

TIME TO EAT THE RICH?

by Charlotte Beal The same day that I read former Gourmet editor Ruth Reichl’s sumptuous weeklong eating journal on Grubstreet, I read about Sundance documentary Finding North and its portraits of hunger in the US. We live at a time when there’s a great divide between the haves and have-nots, when more people are obsessed with […]

SHEDDING LIGHT ON THE DARK SIDE

    by Charlotte Beal At Iconoculture, we frequently focus on more aspirational attitudes of consumers. We’ve talked about how consumers are taking on new responsibilities for their health, how they’re gamifying new aspects of their lives in order to achieve personal goals, and how some people are giving up fast fashion and fast food […]

A GENIUS BAR FOR FASHION

by Charlotte Beal My husband told me he wanted to “refresh” his wardrobe. Cue the shirts cartoonishly flying out of the closet as he parsed what would go to Goodwill and what was classically hip. Now he has embarked on the procurement phase, which involves finding trusted style advice with a minimum of human interaction. […]

THE NEXT ROAD FOR FOOD TRUCKS

by Charlotte Beal Here in Los Angeles, new-school food trucks are so ubiquitous that people are starting to declare them tired. But judging “in” or “out” status shouldn’t really be the point. Rather, business owners and marketers should be figuring out how to better understand what consumers are after. Just last month, I witnessed the […]

THE BIGGEST PICTURE

by Charlotte Beal As the world turns and consumers shift their behaviors and mindsets, Iconoculture has been gathering a (metric?) ton of content from across the globe. It’s the perfect moment to take stock of some of the big consumer drivers that businesses need to know about. The 44 Consumer Outlooks — our yearly snapshots […]

Culinary life coach: Happy Kitchens holds novices’ hands

by Charlotte Beal WHAT’S HAPPENING Cooking classes tend to leave clients hanging out to dry along with the crusty pans once the session ends. Happy Kitchens, created by Iconoculture contributor Tory Davis, strives to be an ongoing coach in the game of eating well. The service begins with a sit-down interview about habits and goals, […]

FEELING INSECURE

by Charlotte Beal Just as consumers are starting to make their grocery lists for holiday dinners (and check them twice), they’re being reminded of a stark reality for almost 43 million Americans: Food is often hard to come by, especially now that the unemployment rate stands at 9.8%. Consider these recent stats: In September 2010, […]

ACCOUNTING FOR TASTE

by Charlotte Beal October’s got me thinking about cinnamon-sugar and pumpkin bread. Flavors are not only seasonal, they often come in waves, as ethnic cuisines begin to gain mainstream appeal. Unless your great-grandmother was Mexican or Italian, she probably hadn’t heard of chipotle, mango or balsamic vinegar. Now those flavors are available at the fast […]

ROSÉ-COLORED GLASSES

by Charlotte Beal I’ve been enjoying almost daily glasses of rosé as part of my usual summer routine — did you know that wine has a season? Nothing tastes quite as refreshing to me or many of my wine-loving consumer-cousins. Yet I’ve had a number of wine wake-up calls this summer. As part of Iconoculture’s […]

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