Tag Archives: collective intellect

MY HEALTH BILL

April 14, 2010 – 6:21 am

by Stefania Revelli It’s spring, it’s warm and I’ve already been naturally sun-kissed — a good thing, because people who opt for a fake bake are now looking at a 10% tan tax. I like the real deal, so it doesn’t really matter. But that’s just me. Run a Google search on “healthcare reform” and […]

By Iconoculture | Posted in Consumers, Health | Also tagged , , , , , , , | Comments Off

FROM BROCCOLI TO ONLINE INSIGHTS

March 11, 2010 – 7:26 am

by Josh Kimball Each year, Iconoculture throws a consumer insights extravaganza-cum-raging poolside sleepover. This year’s Iconosphere is just months away — it takes place in L.A. May 17-19 — so around here, the research is flying. One of the ways we’re trying to better understand consumer mood and motivation is through social media research. I’ll […]

By Iconoculture | Posted in Consumers, Social Media | Also tagged , , , , , , , , , , | Comments Off

SPRING CLEANING

March 2, 2010 – 5:21 pm

by Nissa Hanna In Minneapolis, the snow is clearing and we’re starting to see the street pavement again, signaling that spring is right around the corner, and with it — spring cleaning. According to the Soap and Detergent Association (oh yes, there is one), 68% of consumers engage in this annual effort to rid the […]

By Iconoculture | Posted in Consumer Trend, Social Media | Also tagged , , , , , , , | Comments Off

Iconoculture’s SocialIQ gets you closer to the conversation

February 9, 2010 – 1:27 pm

We’ve been using social media analysis tools to follow online conversations, and to try to make better sense of the blogosphere. Recently, we tracked conversations centered around the blue dudes populating James Cameron’s movie Avatar (as well as examining topics around 3-D technologies and the IMAX experience). Using data from our partner, Collective Intellect, we saw […]

By Iconoculture | Posted in Entertainment, Media | Also tagged , , , , | Comments Off
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