Tag Archives: Consumer Trend

SHOPPING FOR INSIGHTS

May 22, 2013 – 11:50 am

by Nissa Hanna We’re back from Iconosphere a little more tan and a lot more energized. And we’d like to extend a special thank-you to the clients who joined us in Miami for some inspired shopping — all for research, of course. Our Retail Safari brought them to the intersection of Modern Day and Boundary […]

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GONE FISHING

May 14, 2013 – 7:14 am

by Charlotte Beal Facebook might not be the place to reveal one’s out-of-town status, but CEB Iconoculture’s Weekly Highlight simply can’t go unbroadcast, at least in newsletter form: Today, many of our clients have gone fishing — for insights, that is. We’re all waking up in Miami Beach to a full day-and-a-half of consumer-trend presentations […]

By Iconoculture | Posted in Consumer Trend, Consumers, Food/Beverage, Media, Money/Spending | Also tagged , , , , , , , , | Comments Off

DRIVING FUEL ECONOMY

May 13, 2013 – 7:03 am

by Sumaa Tekur Car buyers around the world are revving up on the road to better fuel efficiency. Responding to this ever-increasing need for more mileage from less fuel, automakers are steering toward advanced technologies and research. A survey by KPMG found that in big emerging markets around the world, the motor industry is pumping […]

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LUXURY EQUALS VALUE: THE CHANGING EQUATION FOR LUXE SHOPPERS

April 30, 2013 – 11:55 am

by Gwyneth Holland European luxury shoppers are shifting to a value mindset, and global megabrands are getting left behind. Sales at top European luxury brands are down, as chic Parisians and Milanese can no longer afford to shop with them. At the same time, the much-beloved free-spending international shoppers (especially those from China, Russia and the […]

By Iconoculture | Posted in Consumer Trend, Consumers, Retail, U.K. | Also tagged , , , , , , , | Comments Off

BIG BOYS DO CRY

April 17, 2013 – 1:17 pm

by Hans Eisenbeis You’d need to have been off the grid and under a rock last week to have missed the instant Internet fame of Reasons My Son Is Crying. The Tumblr was created by Rochester, New York, dad Greg Pembroke to post photos of his 21-month-old son Charlie whenever he was having a meltdown, […]

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GAME OF STREAMS

April 10, 2013 – 1:09 pm

by Robert van Alstyne Want an interesting case study in shifting media consumption habits? Look no further than HBO’s Game of Thrones. Although plenty of consumers are enjoying the show via premium cable subscription (4.4 million viewers tuned in to the third-season Easter Sunday premiere), it’s impossible to figure out how many millions more are […]

By Iconoculture | Posted in Consumer Trend, Entertainment, Technology, Television | Also tagged , , , , , , | Comments Off

Gen Xers split their time between Facebook and face-to-face networking

March 21, 2013 – 6:43 am

by Hans Eisenbeis WHAT’S HAPPENING Even though Millennials get tons of cred for being tech native — born into a world of computers, cellphones and Xboxes — Gen Xers grew into these technologies during the early days of the Internet and the web. So it shouldn’t come as a surprise that they embraced technology that […]

By Iconoculture | Posted in Consumer Trend, Social Media | Also tagged , , , , , , , | Comments Off

IN THE MOMENT

March 6, 2013 – 9:38 am

by Hans Eisenbeis March madness is upon us. According to some, the term “March Madness” originally referred to the Canadian government’s habit of spending madly to meet budget numbers during the last month of their fiscal year in order to avoid cuts in the next cycle. So we have Canadians and profligate spending to thank. […]

By Iconoculture | Posted in Consumer Trend, Social Media, Sports, Television | Also tagged , , , , , , , , , , , | Comments Off

OUR FACELIFT, WITH THANKS TO YOU

February 26, 2013 – 3:34 pm

by Charlotte Beal Why, yes, thank you for noticing. We’ve had some work done. CEB Iconoculture’s website looks very different, but in a beauty + brains kind of way. Allow us to explain: We went to hundreds of you, our clients, to solicit feedback on how our site could serve you better. You wanted more […]

By Iconoculture | Posted in Consumers | Also tagged , , | Comments Off

BEHIND THE CURTAIN

February 22, 2013 – 2:09 pm

by Nissa Hanna New York Fashion Week came to a close this past Thursday, as the last of the Fall 2013 collections slipped behind the stages and into long production processes, putting eager consumers on hold until the seasonally appropriate in-store versions arrive. Ordinary shoppers still aren’t able to attend the shows, but that doesn’t […]

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China’s online malls hope shoppers pick up on package pickup option

January 30, 2013 – 7:29 am

by Si Chen WHAT’S HAPPENING Chinese consumers are enthusiastic about the ease of online shopping, but dealing with packages has not been so simple. Two large online malls are helping to solve that inconvenience problem by offering package pickups at — where else? — convenience stores. Tencent’s Buy QQ started an O2O (online to offline) […]

By Iconoculture | Posted in Consumer Trend, Global, Retail | Also tagged , , , , , , , , , , , , , , , | Comments Off

Eye chart inspires “visionary” package graphics

January 30, 2013 – 6:48 am

by Kate Connolly WHAT’S HAPPENING OJO Fortified Eye Care Nectar is a dietary supplement, but package graphics for the product line keep it from looking medicinal. To quickly convey the beverage’s eye-health benefits, graphics on the 8-oz. OJO bottles simulate an eye chart. Not surprisingly, the North American product was developed by an ophthalmologist. Fruit […]

By Iconoculture | Posted in Consumer Trend, Health, Packaging | Also tagged , , , , , , , , | Comments Off

Digital photo sharing goes analog in Polaroid Fotobar stores

January 30, 2013 – 6:45 am

by Cree McCree WHAT’S HAPPENING Before there were Instagrams, there were Polaroids: instant snapshots you could share with friends, no processing required. Now the company that invented analog photo sharing enters the Instagram age with Polaroid Fotobar stores, where consumers can turn their smartphone snaps into keepsakes. Beginning in February 2013, when the first Fotobar […]

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EUROPEANS SWITCH OFF TO CHARGE UP

January 30, 2013 – 6:42 am

by Gwyneth Holland Europeans are famed for their love of the good life, but the influence of global commerce and always-on tech toys and tools (plus the need to improve productivity in the wake of the eurozone crisis), has compromised their easygoing pace. While connectivity is key for harried midlifers and three-screen teens alike, they […]

By Iconoculture | Posted in Consumer Trend, Consumers, Retail, Travel, U.K. | Also tagged , , , , , , , , , , , , | Comments Off

Silvercar strips down the car rental process

January 22, 2013 – 4:08 pm

by Stefania Revelli WHAT’S HAPPENING Silvercar simplifies the airport car rental process to four steps and one 2013 silver Audi A4 — one  make, one model, one color, one choice. Users make an online reservation, download the Silvercar app, access the car for their needs, and return it when they’re done. Separating it from traditional […]

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