Tag Archives: Consumer Trend

CEB Iconoculture’s Big Ideas 2013 Series: Meet 2 of 5

by Stefania Revelli Since 2008, Iconoculture has been following consumers as they get more health-smart, more health-oriented and more proactive. In a few short years, health and wellness has evolved from a purposeful need-to-know basis to a lifestyle expectation. A glance at hotel bedbug registries, anti-allergen car upholstery, breast-cancer-detecting fitness bras, antibacterial nail polish and salmon […]

MEAT Podcast, Episode 16: The Consumer Electronics Show download

by Mike Garrison, Andrew Hawn, Katie Elfering and Traci Croft Media, Entertainment and Technology Strategists give a download of the Consumer Electronics Show 2013. For more information and to listen, click here.

BRAZIL BEYOND SAMBA

by Becky Sun Brazil is more than samba, futebol and rainforest. It’s a rising economic powerhouse — not only because of agriculture and natural-resource exports, but increasingly because of its beverages, fashion, personal-care products and more. China is one country that’s discovering this Latin American giant. Brazilian Gate, a bar in the trendy pedestrian-only zone […]

Mexico’s biggest bakery creates website to promote its wind energy

by Gabriela Boylan WHAT’S HAPPENING Bimbo, the largest bread and pastry company in Mexico, has launched Bimbo Verde Parque Eólico (Green Bimbo Wind Park), a website that invites people to be part of a virtual wind farm. In October 2012, Bimbo inaugurated Piedra Larga, celebrated as the world’s largest wind farm for the food industry […]

Frankfurt airport caters to Chinese shoppers

by Ann Kathrin Weldy WHAT’S HAPPENING Frankfurt airport operator Fraport AG has launched a free personal shopping service for travellers from China. The personal-shopping staff assists them in making purchasing decisions and obtaining sales tax refunds (Spiegel.de, 23 November 2012). The Chinese are known to be keen consumers and many shop for bargains at the […]

Hip Moscow restaurant teaches gourmet kids’ recipes

by Victor Sonkin WHAT’S HAPPENING Ragout, a hip Moscow restaurant, is offering courses for parents of toddlers, teaching them to cook diverse high-quality food (Ragout.ru, November 2012). The courses are scheduled over three days. The first day is devoted to children aged 5-8 months, the second to children aged 8-14 months, and the third to […]

Sweet equality: Teen petitions Hasbro for a gender-neutral Easy-Bake Oven

by Nina Elder WHAT’S HAPPENING To McKenna Pope, not all Easy-Bake Ovens are created equal. The New Jersey teen’s 4-year-old brother, Gavin, asked for a dinosaur and an Easy-Bake Ultimate Oven for Christmas. When the family went shopping, they saw that the mini cooker was available only in pink and purple, and therefore chose not to buy […]

School! What is it good for? Absolutely nothing!

by Cree McCree WHAT’S HAPPENING Steve Jobs. Bill Gates. Michael Dell. Mark Zuckerberg. College dropouts and zillionaires all. Why pay crazy money for school when you could be making crazy money instead? More Millennials are asking that question and just saying no to college (New York Times, 30 November 2012). Skyrocketing tuition and explosive student […]

A “BIG” ALERT

by Charlotte Beal The food trends that need to die. The home design trends we’re sick of. The top beauty picks of 2012. Media and future-casting companies are swirling with their picks for year-end content, but Iconoculture is different. Our Big Ideas 2013 series, rolling out now, dives deep into five influential market shifts that […]

Could Nate Silver-style algorithms predict recipe success?

by Tory Davis WHAT’S HAPPENING Lada Adamic, a computer scientist at Facebook and the University of Michigan, has developed an algorithm with her team that predicts how well a recipe will turn out. She can predict how many stars a dish will receive on AllRecipes.com with an 80% success rate (NPR.org, 19 November 2012). Her […]

From lyricist to physicist: New York City schools incorporate hip-hop into science classes

by Lisa Parks WHAT’S HAPPENING Music has often been used to teach complicated ideas. Columbia University professor Christopher Emdin is finding that rap can help high school students rhyme their way into scientific literacy. Emdin, Wu-Tang Clan hip-hop artist GZA and the founders of the lyrics website Rap Genius are launching a program in 10 […]

H&M puts families in aesthetic harmony

by Nissa Hanna WHAT’S HAPPENING H&M is playing stylist for the 2012 holiday portrait season with the launch of its Fashion Family Collection. Matching motorcycle jackets for everyone? Not quite. The line offers complementary styles for hip parents and their ultracool kids. Save for some chic mama jackets that are replicated for sophisticated little girls, […]

Digital Hopscotch connects learning and motion

by Eric Braun WHAT’S HAPPENING It’s no longer just a sidewalk game: Hopscotch, developed by the German-based Fraunhofer Institute for Digital Media Technology, lets kids hop, skip and jump while learning math, language and other ordinarily static subjects (Good.is, 28 November 2012). A sensor mat includes squares numbered like the well-known sidewalk version as well as […]

IT’S A WONDERFUL, SOCIAL LIFE

by Hans Eisenbeis The holidays underscore some conflicts in the American psyche around instant gratification, conspicuous consumption and the ties that bind us to those on our gifting lists. These themes get a close-up in the annual TV-driven recurrence of It’s a Wonderful Life. At its core, the movie speaks to one of the most […]

Pinterest photos help therapist gauge clients’ moods

by Cree McCree WHAT’S HAPPENING Forget Rorschach tests. Pinterest is the latest therapeutic tool. Relationship counselor Crystal Rice scans people’s emotions by viewing the photos they post on the popular social media site. Rice, who runs Insieme Consulting in Hagarstown, MD, asks clients to pin pictures that reflect their mood every day. When clients return […]

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