Tag Archives: Cultural trends

TWITTER IS FULL OF TOOLS: More than just snark, the social net offers useful utilities for everyday life

by Katie Elfering Twitter gets a lot of grief for letting people share the most mundane aspects of their lives (“I just ate a Pop-Tart”) or for being a tool that encourages self-promotion and narcissism. But lately, Twitter has started shaping up into an almost (gasp!) practical utility for consumers’ lives. One of the most […]

When sympathy turns to saccharine

by Hans Eisenbeis Motrin, makers of a variety of Ibuprofen products, got into some hot water last weekend. In a perfectly reasonable effort to reach out to suffering moms, the company launched a campaign to sell pain relief to mothers suffering from “babywearing,” the trend in recent years for moms and dads to wear soft […]

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