Tag Archives: Demi Curve

Ahead of the curve: Levi’s offers jeans by shape, not size

by Tory Davis WHAT’S HAPPENING One size has never fit all. Levi’s has redesigned the way it sizes jeans: Curve ID is a global women’s denim line made to fit a woman’s shape and proportions, not a size number (WWD.com 8.9.10). The new approach acknowledges that women who wear the same size often have radically […]

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