Tag Archives: Econoculture

Shock and All

by Hans Eisenbeis This week, I got into an argument with a colleague at a local publication. He said, “There’s no way you can tell me that thrift is cool, like some kind of trend or something. Consumers are just in shock at what’s happened to the economy.” So the argument went: frugality chic vs. […]

Extreme Clippers

by Stefania Revelli Coupon clipping: a new American pastime for a new America? With deal-hunting a newfound hobby for many consumers, bragging about bargains has not only become cool, it’s practically a new consumer sport. Deal seekers, coupon clippers, bargain hunters: By any name, consumers are busily BeehivingSM in the name of helping one another […]

The Wages of Sin

by Hans Eisenbeis There are traditionally two topics of conversation that Americans avoid in polite company: sex and money. That’s because both topics are, thanks to our origins in Calvinism, Puritanism and various other lesser forms of starched-collar Protestantism, freighted with heavy moral baggage. The famous sociologist Max Weber wrote a whole book about how […]

Santa Cause

by Mandy Levenberg A little thing called “recession” is not going to get in the way of cause consumers’ priorities during the holiday season. It remains to be seen exactly how much cause is a competitive marketing advantage as shoppers consider and re-consider whether they should spend at all. But consumption justification, a feel-good purchase […]

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