Tag Archives: Elizabeth Helsley

Experience marketing gives Mexicans the chance to see, hear, touch

September 25, 2012 – 2:17 pm

by Elizabeth Helsley WHAT’S HAPPENING Experience-based marketing, which allows consumers to interact by touching, feeling, hearing and sharing, is increasingly gaining popularity in Mexico. A number of brands are toying with this relatively new concept and giving consumers a wider experience of the product. Hasbro, for example, employed experience marketing techniques during Mexico’s previous holiday season […]

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Dog walkers in Mexico City can scoop poop and trade it for WiFi

May 29, 2012 – 1:50 pm

by Elizabeth Helsley WHAT’S HAPPENING Need to check your email? Pick up some poop. The ad agency BBDO and the Internet portal Terra have teamed up to offer a creative solution to a dirty problem in Mexico City’s parks. When poop goes into a special receptacle, it weighs the droppings and gives minutes of free […]

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Bookstore wants to boost Mexico’s literacy via billboard story

September 6, 2011 – 1:57 pm

by Elizabeth Helsley WHAT’S HAPPENING Librerias Gandhi, one of Mexico’s leading book retailers, has taken guerilla marketing to a new level with its Metrolibro campaign. The campaign consists of 13 billboards set up along Mexico City metro’s yellow line — one for each station. Each billboard contains passages from Franz Kafka’s “El Puente” (The Bridge). […]

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