Tag Archives: environment

Adopting for the environment in France

April 26, 2011 – 12:24 pm

by Lindsay Paterson WHAT’S HAPPENING French shampoo brand Dop is inviting consumers to adopt a piece of rubbish from a French beach as part of a publicity campaign for its new organic range of shampoos (MinuteBuzz.fr, 9 April 2011). Potential adopters visit the Dop site, where they’re invited to select a piece of rubbish on […]

By Iconoculture | Posted in Consumer Trend | Also tagged , , , , , , , , | Comments Off

A new bottom line for business: Corporate social responsibility

March 29, 2011 – 1:38 pm

by Tim Barlow KEY INSIGHTS With increased initiatives from both employees and management, corporate social responsibility is getting the business. In posts that reference “corporate social responsibility” and “corporate citizenship,” environment is a common theme, with words like sustainability, sustainable, green and environmentalism, all weighing heavily. Additionally, verbs surrounding these anchor terms leave little question […]

By Iconoculture | Posted in Consumer Trend, Sustainability, Work | Also tagged , , , , , , | Comments Off
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