Tag Archives: Europe

PEOPLE POWER GETS PRACTICAL

by Gwyneth Holland People Power is manifesting itself around Europe, as post-recession consumers increasingly take a pragmatic approach to building the communities around them. Regeneration initiatives have sprung up everywhere, and hyper-local currencies are even helping to keep cash flowing among locals. Many Britons now embrace the idea of reshaping and reinvigorating their own communities. […]

MEET THE SECURES

by Josh Kimball Ugly American jobs numbers. Ongoing austerity in Europe. Call it stalled or call it stable, the global economy — and the outlook in Europe, in particular — is far from sunny. With days of economic malaise stretching into the future, many marketers have sought refuge by courting consumers at the top of […]

OLYMPIC VILLAGE

by Hans Eisenbeis The 2012 London Olympics are upon us, and before we get too immersed in the 100-meter butterfly or the triple jump, we should pause and consider what the Games mean to a world that continues the sometimes painful process of shrinking. Even though markets and borders are more open today than ever […]

FUELING OUTRAGE

by Sumaa Tekur There’s panic in the air, with changes in gas prices affecting middle-class consumer buying power everywhere. No matter where they are, consumers are tweaking family budgets to accommodate this additional expense. Crude oil prices have increased by an average 12% since January (BBC.co.uk, 23 March 2012). Although the US, Europe and Japan […]

Pleasure spurs food innovation in Europe

by Lindsay Paterson WHAT’S HAPPENING Research from the Confederation of Food and Drink Industries shows that pleasure is the main motivator driving food and drink innovation in Europe (FoodNavigator.com, 3 June 2011). Much of the innovation in relation to pleasure is around “the search for greater sophistication and new flavours”. Health continues to be a […]

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