Tag Archives: Global Packaging Advisory Service

AND THE WINNER IS…

April 20, 2010 – 12:15 pm

by Lisa Pierce Don’t roll up that red carpet just yet. Award season isn’t quite over. In a few short weeks, the AmeriStars step into the spotlight. The who what? The AmeriStar competition is billed as the Oscars of the packaging industry by the Institute of Packaging Professionals, the nonprofit org that sponsors the contest. […]

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PORTION PATROL

February 23, 2010 – 4:25 pm

by Lisa Pierce WHAT’S HAPPENING At a time when pennywise consumers have learned (reluctantly?) to stomach cutbacks in consumption, PepsiCo hopes to convince them to be pound smart. The global soda marketer is upsizing bottles of their low-sugar brands in the U.K. to “encourage” healthier drinking habits and help oversized Brits downsize their girth (FoodProductionDaily.com […]

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PLAY WITH THE BOX

January 12, 2010 – 1:30 pm

by Lisa Pierce This Christmas, I was a grandma on a mission, determined to get the best price on those gifts that would make my little goobers squeal with delight. After some intense Internet shopping (thank you, CouponCabin.com) and a couple trips to the stores (including an early stint on Black Friday, something I vowed […]

By Iconoculture | Posted in Consumers, Packaging, Retail | Also tagged , , , , , , , , , , | Comments Off

Podcast: Product Packaging and the Green Gap

July 24, 2009 – 7:51 am

Listen to packaging guru David Luttenberger talk about sustainability, the “green gap” and packaging’s moment of truth in our most recent podcast, Product Packaging and the Green Gap. Iconoculture’s Global Packaging Advisory Service delivers packaging-specific knowledge in context with consumer insights, providing a holistic concept-to-consumer perspective. Download the podcast here: Product Packaging and the Green […]

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