Tag Archives: Global View

China 2.0

June 30, 2010 – 4:18 pm

by Jeff Yang Two months ago, I visited Shanghai for the unveiling of the World Expo, an event that some have dismissed as a vanity theme park for the masses — EPCOT on steroids. That glib critique misses the Expo’s larger message. Like the 2008 Beijing Olympics, it’s the latest in China’s attempts to assert […]

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(THE OTHER) FOOTBALL FEVER

June 10, 2010 – 8:39 am

by Becky Sun In January and February, my Facebook friends were abuzz over the Super Bowl. In March and April, it was all about the NCAA. Memorial Day brought talk of the Indy 500. But now that the quadrennial FIFA World Cup is just days away, I’m hearing … crickets. Perhaps it doesn’t help that […]

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THE SILVER SPHERES

March 30, 2010 – 11:47 am

by Shreya Mukherjee As the Global View team gets ready for Iconoculture’s annual client event, Iconosphere (May 17-19, Beverly Hills, CA), we’re hard at work studying and scrutinizing brands’ best practices from around the world. These are the winners that not only beat la crisis but also aced the cautious-consumer test. One finds quite a […]

By Iconoculture | Posted in Culture | Also tagged , , , , , , , | Comments Off

VIVE LA DIFFERENCE

December 10, 2009 – 8:33 pm

by Nick Chiarelli Not since the early days of WWII, when Europe was waiting for America to get off the fence, have relations between the two continents been so strained. In a nutshell, many Americans characterize Europeans en masse as pacifists, socialists and shirkers. And Europe blames the U.S. for the global financial meltdown, and […]

By Iconoculture | Posted in Consumers, Culture | Also tagged , , , , , , , | Comments Off

We’re expanding our Global Cultural Observer Network

December 8, 2009 – 2:59 pm

Are you a curious, engaged observer of your cultural environment with a background in communications, media, market research, or the social sciences? Do you spend your days (and nights) watching and exploring the world around you? Are you interested in having your observations shape new products, marketing campaigns and brand positioning for the world’s largest […]

By Iconoculture | Posted in Consumers | Also tagged , , | Comments Off

FOUND IN TRANSLATION

October 6, 2009 – 4:11 pm

by Becky Sun As the editor for Global View, I sometimes use online translation tools to read foreign websites. After an incident in which the Spanish-to-English translation of “Coca-Cola” came up as “Cocaine-Tail,” I stopped using that particular program and switched to one where its millions of users could manually improve the results. But as […]

By Iconoculture | Posted in Consumer Trend, Culture, Multicultural | Also tagged , , , , | Comments Off

SCRATCHIES, TAKE ME AWAY!

May 12, 2009 – 12:44 pm

by Becky Sun Scratchies aren’t characters from The Simpsons. They’re what Aussies call scratch-off lottery tickets, and they are just one of the 21st-century equivalents of the lipstick that Depression-era women bought to brighten their lives. Global View has been tracking numerous examples in this vein. It’s not only lipstick that’s enjoying a sales boost; […]

By Iconoculture | Posted in Beauty, Consumer Trend, Economy, Food/Beverage | Also tagged , , , , , , , , , , , | Comments Off

In Dicey Times, Shift Happens

February 24, 2009 – 4:54 pm

by Vickie Abrahamson “Some call it optimism, others (principally psychologists) call it denial … but one way or another, while we’ve still got the sun, good food, cheap wine and each other, there is still hope!” —Sairica Rose, Iconoculture Cultural Fluent, Spain Whether you dub it optimism or couldn’t-be-me denial, consumers around the globe are […]

By Iconoculture | Posted in Consumer Trend, Money/Spending, Parents | Also tagged , , , | Comments Off
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