Tag Archives: GPS

New tech shaves time off cable-guy waiting game

by Cree McCree WHAT’S HAPPENING Waiting for the cable guy (or service repairman) ranks high on the list of consumers’ pet peeves. Besides wasting time, it costs American workers $37 billion a year (CNN.com, 7 November 2011). To the rescue? ETADirect, next-gen tracking software from TOA Technologies. Like an air traffic controller or a parcel-tracking […]

Driving change: Netherlands tests per-mile car tax

by Sairica Rose WHAT’S HAPPENING The Netherlands government is road-testing a meter that would tax car drivers according to how many miles they cover (NYTimes.com, 11 August 2011). Wirelessly connected to the internet and GPS, the system calculates a charge for each journey using a mileage-based formula that also takes account of a car’s fuel efficiency, time […]

Strolling consumers shift Blue Brain’s sound

by Robert van Alstyne WHAT’S HAPPENING Washington, D.C.-based electronic pop duo Blue Brain are giving visitors to the National Mall a different kind of audio guide — the world’s first location-aware album. Aptly titled The National Mall, the mobile application/album hybrid tracks its users via GPS, with the soundtrack shifting automatically based on the listener’s […]

Transcend goggles turn anyone into a multitasking maven

by Robert van Alstyne WHAT’S HAPPENING Recon Instruments’ line of Transcend future-forward ski goggles understands that sensory-stimulation-loving consumers won’t let a little thing like skiing down a mountainside stand in the way of their next text messaging session. The goggles’ built-in micro LCD display means that consumers need look no further than the front of […]

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